Of great interest to dealers of agricultural machinery, the LAMMA Show returns next week on Wednesday 15th January from 8.00am-6.00pm and on Thursday, 16 January from 8.00am-4.30pm at the NEC, Birmingham. 

Organisers say visitors can expect to see more than 600 exhibitors unveiling their latest innovations in tractors, combines, arable and grassland machinery. There is also the opportunity to view a wide range of new technology, services and tools tailored to all sectors of agriculture.

The NEC will also be home to live machinery demonstrations as manufacturers such as JCB, Case IH and New Holland demonstrate their newest developments, showcasing how their equipment is transforming farming operations. You can find a full schedule of the demos here.

The show also acts as a platform to hear from industry experts. Organisers say they are bringing together thought leaders from across the sector to discuss critical topics, including how to navigate the post-Budget landscape, succession, exports, market trends and mental health. Plus, for the first time, Farmers Guardian will be hosting FG Live at LAMMA.

As well as these features, all visitors who register for the show will be entered into a prize draw to win a UTV Polaris Ranger Diesel worth over £24,000.

Service Dealer will be attending the show, with our agricultural machinery editor, Martin Rickatson, presenting his thoughts on what he sees and hears in the next issue of the magazine.