The organisers of November's Service Dealer Conference have announced the latest breakout workshop.

Neil Wilkins, marketing consultant and mentor, will be delivering a practical and engaging workshop exploring AI applications, demonstrating the tools and techniques that deliver measurable business value.

Dispelling AI myths (both opportunities and dangers), Neil will be addressing common misconceptions about AI, emphasising its potential and limitations - while offering real-world examples of its uses and abuses.

Taking a closer look at AI in practice and explaining how AI tools operate and can integrate into daily business activities, Neil will show delegates how AI can be applied to different job roles and tasks. From its use in research, through marketing, to prospecting and sales, Neil will be defining the benefits in the real world.  

Delegates will receive a practical, hands-on demonstration and leave with the concrete steps dealerships can take to start or further their AI journey.

The Service Dealer Conference takes place on Thursday 28th November 2024 at the Crowne Plaza, Stratford upon Avon. The theme for this year's event is Driving Success.