New Holland has welcomed two new members to its UK and ROI marketing team with the dual appointments of Nicolas Ferrara and Mark Crosby.

Nicolas Ferrara will head up the marketing team as Marketing Manager, assuming responsibilities for the markets from Richard Spencer, who has moved to his new role as Dealer Business Development Manager.

Having joined CNH Industrial N.V. in 1999, Nicolas brings a wealth of experience and knowledge to his new position following his work in other roles and markets across the group. His background includes engineering, product training as well as commercial and aftersales to name a few. These positions have seen him located in South America, the Middle East and Europe.

Nicolas said: “I am thrilled to join the UK and ROI marketing team and am very much looking forward to working closely with our dealer network."

Mark Crosby takes on the role of Product Marketing Support – Low HP Tractors and Telehandlers, replacing Sarah Johnson who recently left New Holland.

Mark Crosby joined New Holland in 2010 working with the European demonstration team, supporting the organisation of events to showcase New Holland products.

Mark said: “Following three seasons with the European demonstration team I am delighted to take up the new role of Product Marketing Support for the UK and ROI. I have first-hand experience of New Holland tractors and telehandlers and am looking forward to using my knowledge to support the team.”