In our WEB ONLY story dealership announces they have made the strategic decision to conclude their turf equipment dealership agreement with the manufacturer following 33 years.

What seemed like a cautious general optimism among a sizeable first day crowd this week at LAMMA 2026 gave the farm machinery dealer sector – and the exhibiting manufacturers supplying it – a little hope after another tough year.

Dealership says the move significantly broadens its capacity to serve the region's diverse farming sector, especially in the high-horsepower segment.

The AEA have released figures for December 2025 and the whole of last year that illustrate a lack of confidence in the farming sector.

Dealership has been with Fendt for over 10 years and has grown the sales in their area to "impressive levels".

Martin Rickatson recently completed work on his latest book project, a commission from the Agricultural Engineers Association.