HAYTER HELP CUSTOMERS BUY BRITISH Signed up to the 'Made in Britain' campaign
Hayter has signed up to the 'Made in Britain' campaign and so the ribbon will be displayed in store on all the products made in the Hertfordshire factory, including the full Harrier range.
Hayter Marketing Manager Julie Dommett says "We know that many of our loyal customers, and the British public in general, like to buy British whenever possible, so, along with around 600 other manufacturers we have joined the 'Made in Britain' campaign and are now identifying our UK made products with a special 'Made in Britain' ribbon. We're proud of our British heritage and want to make it easier for customers make a positive choice to buy British".
The 'Made in Britain' campaign was launched in 2011 following research that indicated that while consumers wanted to buy British when possible they couldn't always easily identify British products - and 67% of consumers wanted to see an official seal guaranteeing 'Made in Britain' status. So now all manufacturers who have joined up to the scheme can identify their products with the 'Made in Britain' ribbon.