In the final chapter of our free Service Dealer Toolkit we cover easy to implement ideas for improving your sales techniques. We look at creating the right experience in-store for making a sale, as well as the best way to train up new recruits. 

Training is key when it comes to creating the right culture in your business and developing a good rapport with customers. Technical knowledge can easily be taught, especially if you lend out demo equipment, but having the ability to talk to people is inherent. 

Duncan Murray-Clarke, owner of Service Dealer says, “People spend money with dealers because they appreciate the level of service and knowledge they can get from buying from them. Many factors influence that purchase, but the way a staff member makes them feel or the way in which they are sold a product is very important in the process. A few small tweaks in your training of new starters could make a big difference to your bottom line.”

This second module in the Toolkit has covered inspiration and ideas for protecting your revenue and securing your business for the future. We’ve had lots of support from a number of dealers and we are particular grateful for Chris Starling from Briants of Risborough, who created a video for this chapter. 

We’d also like to thank content, social and web specialists The Ad Plain (TAP), who developed this toolkit for us and to Kramp who sponsored it. 

You can access the toolkit for free here: servicedealer.co.uk/dealer-toolkits. If you have already signed up for the Digital Toolkit then use the password you were emailed or if you’ve forgotten your password, we can reset it for you. Please email kate@theadplain.com if you are having any problems logging in. 

Supported by Kramp