Redexim UK have announced the appointment of Allen Whellans as their new area sales manager for the North.

Allen Whellans

With over 10 years of experience in groundcare sales and a further eight years working in greenkeeping, the company says Allen is well placed to provide expert knowledge and support to customers across the Northern counties including North Yorkshire, Cumbria, Scotland and Northern Ireland.

Allen fast-tracked his way through an SVQ at Oatridge Agricultural College, completing a level 2 and 3 Amenity and Horticulture (Sports Turf) course in three years as opposed to four. This keenness to learn continued during his role as assistant head greenkeeper at Duns Golf Club, where he went on to complete additional industry training and obtain all relevant qualifications.

A position with a groundcare dealership then arose which saw Allen carve out a career in sales, working with leading franchises and playing a pivotal role in the field team, supporting customers across the Lothians and Borders. From here, he then went on to become an area sales manager for STIHL in Scotland, before more recently holding the position of groundcare division manager at Pearsons of Duns/ Border Chainsaw & Lawnmower Services.

This wealth of industry understanding serves Allen well for his new position say Redexim.

Commenting on his appointment Allen says, “I’m proud to be joining the Redexim team at such an exciting time in their development and look forward to playing my part in growing the brand and supporting our excellent partners in their endeavors of getting the fantastic product range to market.”