Live machinery demonstrations, autonomous equipment, new product launches and the latest crop technology will be among the key attractions when Cereals 2026 takes place at Jeremy Clarkson's Diddly Squat Farm next week on Wednesday and Thursday, 10-11 June.
Jeremy Clarkson's Diddly Squat farm hosts Cereals next week
Organisers say more than 700 exhibitors and 25,000 visitors are expected at the arable event, which combines technical farming content with a range of high-profile attractions linked to its host venue.
Jeremy Clarkson said hosting Cereals was a chance to do something positive for farming at a difficult time for the sector. He says: “Farmers are facing so many issues at the moment and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers.
“We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face. Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK.”
Show highlights
Machinery manufacturers will use the event to showcase new products and technology, with highlights including the John Deere 500R Sprayer, Polaris' all-new Ranger 500 utility vehicle and the Isuzu 4x4 Off-Road Driving Experience featuring the latest D-Max models.
The Working Demonstrations area will feature drills, cultivation equipment, land drainage machinery, autonomous machines, handling equipment and off-road transport, while the Syngenta & CropLife Sprays & Sprayers Arena will showcase self-propelled and trailed sprayers, drones and precision application technology.
Visitors will also be able to see advances in robotics and digital farming, including Syngenta's 'Robodog' field monitoring technology and demonstrations of virtual livestock fencing using the Diddly Squat goats fitted with Nofence collars.
Elsewhere, the event will feature the Diddly Squat Farm Trials, offering side-by-side comparisons of different crop management strategies, and the NIAB Soil Hole, allowing visitors to examine the Cotswold soil profile beneath the farm.
The show's celebrity connections will also be on display. Clarkson's goats will feature in the new Livestock Zone, while fellow Clarkson's Farm star Kaleb Cooper will appear in the Young Farmers Programme. Visitors can also view the Premier League Trophy and test their football skills against former England goalkeeper Chris Kirkland.
Alongside the technical and machinery exhibits, Cereals 2026 will host a packed programme of seminars covering farm business resilience, regenerative agriculture, technology, succession planning and policy.
With organisers expecting more than 25,000 visitors across the two days, attendees are being encouraged to plan their visit in advance. Traffic management measures will be in place around the site, with visitors asked to select a preferred arrival date and time when registering. A dedicated Cereals Bus service will also operate from locations around the UK, offering priority access on arrival and helping to ease congestion around the event.
Service Dealer will be in attendance with a show report for dealers to feature in an upcoming edition of the magazine.
