B&S TO CUT DOWN ON LOWER PRICED SNAPPER PRODUCTS And consolidating U.S production facilities
Briggs & Stratton in the U.S has announced that beginning in the 2016 lawn & garden season, it will narrow its assortment of lower-priced Snapper consumer lawn and garden equipment and consolidate its products manufacturing facilities in order to further reduce costs.
The Company will continue to focus on premium residential products to customers through its Snapper and Simplicity brands and commercial products through its Snapper Pro and Ferris brands.
The Company will close its McDonough, Georgia location and consolidate production into existing facilities in Wisconsin and New York.
Production of pressure washers, snow throwers and lawn tractors will move to its Wauwatosa, Wisconsin manufacturing facility, and production of zero-turn lawnmowers will be moved to its Munnsville, New York facility.
Production is estimated to be completed in McDonough and transitioned to the other facilities during the first quarter of calendar 2015.
"While we have seen improved sales of our lawn and garden equipment during our fiscal 2014, in an effort to improve the operating performance of our Products business, we believe it is necessary to simplify our Snapper product line, reduce our offerings of certain low volume and lower-priced Snapper lawn and garden products and reduce the related manufacturing capacity and expenses," commented Todd J. Teske, Chairman, President & Chief Executive Officer of Briggs & Stratton Corporation. "We will continue executing our strategy to focus on those premium products that generate higher margins and returns for our shareholders," continued Teske.
The McDonough, Georgia facility currently manufactures pressure washers, snow throwers, zero-turn lawn mowers and smaller lawn and garden tractors. These changes will affect approximately 475 employees over the course of the next several months. The Company will provide assistance programs, continued benefits and outplacement services to the affected employees. Moving production of pressure washers, riding lawn tractors and snow throwers to the Wauwatosa, Wisconsin facility will add approximately 220 new full time positions and up to approximately 150 temporary seasonal employees. Employment at the Munnsville, New York facility is estimated to remain at current levels.
Fiscal 2014 Sales Commentary
The Company's fiscal year ended on June 29, 2014.
The Company anticipates reporting fourth quarter fiscal 2014 consolidated net sales of $495 million, a 4% increase over fourth quarter fiscal 2013 consolidated net sales of $477 million.
The Company also anticipates reporting fiscal 2014 full year consolidated net sales of $1.86 billion, consistent with net sales in fiscal 2013, despite approximately $100 million in storm- related engine and generator sales in fiscal 2013 that did not recur in fiscal 2014.
