SDF has announced it will not participate in EIMA and Agritechnica in 2021, saying " . . protecting people's health and safety is, now more than ever, of crucial importance."

In an official statement the company continued, "This decision was taken after a deep analysis of the pandemic situation in Europe; despite the control measures and the vaccination campaign worldwide, the future scenario is very uncertain. SDF has prioritised the safety of its employees, dealers and customers from the beginning of the pandemic in 2020. 

"Consistent with the current scenario and focused on safety, SDF has decided not to participate in EIMA and Agritechnica in 2021 and more generally in trade fairs across Europe.

SDF marketing and communication executive director Massimiliano Tripodi said, “Safety has been our priority since the beginning and accordingly, we took the difficult decision to not participate in international fairs.

"We are facing a new era in business relationships where new technologies give us opportunities to get in direct contact with customers overcoming physical distances.” 

SDF say they will continue to invest strongly in digital and marketing communication in order to showcase new products and services. They also say they interact with its customers and all agricultural stakeholders throughout the year.

They also say the company continues to monitor the evolution of the pandemic in each country, and is looking forward to the time when it will be over and will be able to personally welcome its customers and dealers.