Attlefield Farm Machinery based near Daventry and owned by 29 year old Henry White, has been named Spearhead’s Dealer of the Year 2020.

Attlefield Farm Machinery's owner Henry White with Jack Norton, Spearhead area sales manager

The dealership first stocked Spearhead equipment three years ago. During the last 18 months, their sales performance placed them at the top of Spearhead’s league table.

Henry White comes from a well-known family with industry heritage. His father, Patrick White, runs PJ Services, the international haulage company.

The White family also run farms in Poland. They used a 450-9S flex-wing topper to bring the farm back into production after 20 years of being fallow. As a youngster this, Henry says, first sparked his interest in the product.

In his early 20s, Henry started selling quad bikes. Today, he operates from brand new purpose-built premises with Spearhead equipment at the helm. The Hellidon site includes showrooms, offices, and workshops.

Attlefield say that after sales service is a huge focus for themselves. Stocking plenty of Spearhead parts, they strive to get machinery back in the field quickly.

Henry said, “Holding a continual stock of the Multicut 460, 620, and the new Sniper series flail mowers has been key to our success. They are the type of item you must be able to supply immediately.”

Attlefield believe their success is also down to the fantastic relationship between themselves and Spearhead. Working closely with Jack Norton (Spearhead area sales manager) Henry says he is always on the front foot with Spearhead developments. He is also in daily contact with Steven Nel (Spearhead parts manager), ensuring he is carrying the correct items to support the wide range of products. 

Henry continued, “I’m delighted Attlefield Farm Machinery has been named Spearhead Dealer of the Year. It’s great recognition for the team here and I’m happy to keep building on the high standards that we have set ourselves. To my advantage, Spearhead takes centre stage here and I believe we give the brand the energy and attention it rightly deserves. There’s incredible demand for robust mowing and cutting machines across the UK. I couldn’t be prouder to align my business with the quality of Spearhead.”

Spearhead nominates a Dealer of the Year annually, basing the decision on dealer promise and success.