Kramp has announced that they are marking its 70th anniversary with a campaign that celebrates the multi-generational ‘Kramp experience’ for partners, suppliers and employees. 

The ‘Generations’ campaign launches mid-Feb with a series of online quizzes, the first inviting users to test their farming knowledge, followed by a series of activities in collaboration with their partners, suppliers and new Kramp product announcements throughout 2021.

Some of the many campaign highlights include a Kramp Cookbook, featuring recipes and interviews with customers across Europe, a social influencer partnership with dairy farmer Tom Pemberton, YouTube ‘How-to’ video experience along with digital content that celebrates the day-to-day lives of its farming communities.

Eddie Perdok, Kramp CEO, said, “Kramp is a family business spanning several generations - myself being a 3rd generation member of the Perdok family. Our multi-generational organisation reflects the agricultural sector where farms and dealerships are passed down through families.
 
“By understanding and valuing the past we can empower our customers to move forward into the future by continuously providing relevant product, added value services and expertise that makes us the essential partner in the agricultural, construction and forest and grass care industries of Europe.

“The pandemic has been difficult for many which is why we want to recognise the essential work of our customers and celebrate the successes of the last seven decades.”