(L-R) Andy Coles, C&O Tractors Managing Director welcomes Richard Spencer to the role of Group Sales & Depot Manager

After growing up on a dairy farm in Wiltshire, Richard began a 31 year career at New Holland. Starting out as a Product Demonstrator, he experienced many roles, travelling extensively, including work in Southern Europe, Latin America and the Asia Pacific Region. His work in the UK and Ireland included technical, service and warranty support, product management and for eight years he was the Commercial Manager for the North of England and Scotland. For the past 9 years he was based at New Holland's Basildon HQ in the role of Marketing Manager and then Dealer Business Development Manager.

Speaking of his new post Richard said, "I'm really excited to have the opportunity to put into practice the knowledge and experience I have gained working with New Holland dealers and customers across the world. I have a lot to offer C&O and its customers and plan on making us the best dealer in the South West, with a reputation for great customer service. Whilst we are able to provide fantastic products from New Holland and our other major suppliers, the most critical requirement is to provide first class serviceevery time. From what I have seen so far the team at C&O has a great wealth of knowledge and experience and are ready for the challenge ahead.'

Welcoming Richard to C&O Tractors Managing Director Andy Coles said, "It is great to have Richard join the team at C&O. His years working for New Holland and alongside other dealers means that he is coming to us with unrivalled experience."

Richard's appointment comes ahead of the retirement this summer of current Sales Director George Ayres, who has been with C&O for 7 years.