The entire Fendt full-line product range is now available in new Fendt Nature Green.

The Fendt green has actually been renewed several times in the history of the company. For example, because the ingredients of the paint changed and the lead was removed, or because there was a switch to low-solvent paint in the 1980s. This time, Fendt says they have changed their green deliberately and visibly.

The original Fendt Green was a standardised RAL colour. It became famous as the basic colour for routers, drills and rotary saws from 1930 and on. Company founder Hermann Fendt deliberately chose this machine-green colour. At that time it stood for the precision, quality and reliability of German machine tools.

Today industrial machine tools are primarily found in light colours. The company says there are now no more visual references that connect the previous Fendt Green with the qualities of the past.

To give the Fendt products a visual association with high-tech and up-to-dateness, the manufacturer has decided to switch all of the machines to the new Fendt Nature Green.

The new Fendt Nature Green is made of the same colour pigments as the previous green. A new mixture of the pigments, however, creates a new impression.

Fendt say the colour develops depth and dynamics through a larger yellow component, which creates a “rich lustre”. According to the them it now 'radiates more warmth, naturalness and depth'.

“The new Fendt Nature Green has evolved from the previous Fendt Green,” says Peter-Josef Paffen, Chairman of the AGCO/Fendt Management Board, explaining the new colour. “But it is now more powerful, brighter, livelier and more complex. For us, it is the freshest green in the agricultural equipment industry.”