EDITOR'S BLOG
BIG CONCERNS OVER 2021 STOCK LEVELS
Dealers across the spectrum facing difficulties
by Service Dealer Editor, Steve Gibbs
 
Steve Gibbs

In discussion with our dealer panel this week we heard about the concerning stocking picture, covid inspections around the country and thoughts on trade shows for this year.

 


Service Dealer enjoyed an informative video call with our dealer panel on Tuesday this week. It was helpful for us to catch up with retailers of garden, groundcare and agricultural machinery from around the country, to hear how they've coped during the first month of the year.

 

Following the discussion, Service Dealer owner Duncan Murray-Clarke, said, "For me, the clear stand out point on our dealer call was the supply chain and the real threat there is of stock issues. Speaking with manufacturers, these are down to a number of elements that they have little control over. I think that this might be the biggest challenge for dealers this year. Our next modules for the dealer toolkit focussing on diversification and protecting revenue is well timed and we will try to bring the launch forward.”

 

 

The wide-ranging conversation provided several areas of particular note.

 

Covid-security inspections

 

Firstly, following on from our story last week about GGM Groundcare receiving a surprise Covid heath and safety inspection from their local council, we heard that these appear to be occurring across the country right now. Several of our panel had experiences of these at their places of business during the past week or so.

 

All were unannounced, on the spot inspections. One even told us how the inspector actually turned up on a Saturday afternoon when the business was closed! This was then followed up by the council with a phone interview on the Monday. Another story we heard, one of the inspector's main causes for was concern that the hand sanitizer on site was at least 70% alcohol!

 

The message seems to be that there's nothing sinister about these visits, they are routine. As long as dealers are keeping up with the advice, there shouldn't be a problem. 

 

As there's not too many retail businesses open in any capacity at the moment, machinery dealers could well be in line for a visit if an inspector is making the rounds locally. Also, it was felt that there could be an element of local people ringing up the council to say that they've seen a store open when they weren't expecting to do so. If our own industry is confused over the lack of clarity of who is allowed to remain open and in what form, it's understandable that the general public would be too.

 

Stocking issues

 

As you might imagine, from situations I'm sure many of our readers have encountered within their own businesses, there was a topic which dominated our conversation this week - stock levels

 

There are problems with this for everyone it seems - and it applies to both parts and wholegoods. In terms of parts, it seems overnight deliveries cannot be relied upon, so making promises to customers is difficult. In terms of the ag dealers, farmers are spending at the moment, so it's imperative to satisfy that demand. Dealers who have stocked up on parts are finding this tactic paying off - even finding their local competitors who might not have built up their stores as much, are coming to them for supplies.

 

Farmers are also wanting to purchase wholegoods, but this is where a more worrying picture is emerging. The lead times for some tractors are stretching and stretching - we heard 40 weeks mentioned by one dealer. Again the concern is, if a dealer can't meet that local demand from what they have in stock, that customer is likely to move on to a competitor down the road. It felt like ag dealers were confident that business is out there, sales haven't stopped, it's just having the machinery to meet those expectations will become increasingly concerning.

 

We heard there were very similar problems for dealers of ATVs. Getting hold of any new vehicles is incredibly difficult and finding out when this might change is just as hard. We heard that some manufacturers were quoting their dealers to only expect 10% of the stock they would usually receive for the first six months of the year. Others were only letting dealers order to replace machines they they'd sold, not to hold as stock.

 

And the story was repeated on the groundscare side too. Certain chainsaws are apparently proving especially scarce at the moment. Shelves for some of these items had never been emptier we heard.

 

Again dealers told us they are working off of their winter stocking orders. However, these are of course finite supplies. Perhaps some dealers might have liked to have ordered in more machines at the end of last year - certainly their suppliers were trying to persuade them to do so - but the physical space available in many premises, is simply maxed out. As one dealer put it, "However much the manufacturers seem to think it is, my building isn't the TARDIS."

 

Similar to the ag dealers, groundscare dealers did not seem to have too many worries about the demand dropping off from their customer base any time soon. Of much greater concern is the ability of their suppliers to provide them with the machinery that they can sell on. Dealers are having to be realistic and manage the expectations of both their customers and their staff, as to what orders they can fulfil. 

 

Why is this happening?

 

As to why there are these delays across the board right now, well, there are a myriad of possible explanations. Is it Covid-related factory shutdowns in countries worldwide? The confusion caused by Brexit? The logistics crisis or shipping container prices? All of these reasons and more have been offered by suppliers.

 

Whatever the cause, it’s the end-user facing dealer who’s feeling the brunt of it right now. One of our panel summed it up, telling us "The pressure is mounting." It was felt that manufacturers could help their dealers by being as open as they could during this uncertain period. If suppliers could let dealers know more, it could help with planning and managing workshop flow.

 

The hope is that as we move throughout the year, business will find a way - as it usually does - and the bumps will begin to smooth out. The key is though, how long will it take for us to get to that stage? 

 

It seems likely that there will be different pinch-points for different sectors and different companies throughout the year. What will be important for dealers is how these are managed by their suppliers and what support they can offer their network during the periods of increased difficulties?

 

Trade shows

 

The panel also shared their thoughts on the trade show outlook for this year. Again, another confusing picture; shows are announcing and canceling on an almost weekly basis at the moment it seems.

 

We were told that some local shows that dealerships might usually exhibit at, haven't yet been in contact as would be expected. This could either be an admission that they are not happening this year, or merely that they are pushing it as late as they can before committing? 

 

Dealers on the whole wanted to support their local show but only when it's safe to do so and when there's sufficient appetite amongst visitors to attend. Also it seems fair to assume that some form of social distancing will be with us for a good while yet, so this would have an inevitable impact on how or if shows can run.

 

As we've mentioned before, other methods of keeping in touch with customers and the wider trade have been utilised this past year. Even if restrictions are lifted enough to allow trade shows to go ahead in some form this year, it seems that some might just me more comfortable sticking with those for another season.

 

In terms of visiting a large national show, there appeared to be so much uncertainty of how these could function this year, it felt too early to commit one way or another. 

 

I can't say I picked up on any burning desire by many to get back into an exhibition hall or field, any time soon.

NEWS
KEN BREWSTER LEAVES HUSQVARNA
UK sales & marketing director steps down this week
 
Ken Brewster

Today's WEB ONLY story is Husqvarna have announced that their UK sales & marketing director, Ken Brewster, left the company on Monday this week.

 


COMING SOON!
New Dealer Toolkit module tackles protecting revenues
 
Dealer Anthony Deacon of MKM Agriculture in one of the new Toolkit videos

Following the success of the Dealer Digital Toolkit, Service Dealer will be launching Module 2, providing free inspiration and ideas for protecting your revenue and securing your business for the future. 


Following the success of the Dealer Digital Toolkit, Service Dealer will be launching Module 2, providing free inspiration and ideas for protecting your revenue and securing your business for the future. 

 

The new module will be released in stages over the next few weeks, via the Weekly Update, so keep your eyes peeled! 

 

Dealer Anthony Deacon of MKM Agriculture in one of the new Toolkit videos


Duncan Murray-Clarke, owner of Service Dealer says, “Revenues have been eroded for many reasons over the past few years and some dealers have been hit hard. It’s in everyone’s interests that we have a strong and vibrant dealer presence in the UK, and that’s why we wanted to tackle this subject in our second toolkit module.  It is still free of charge and we have involved some of the best dealers in the country to share secrets and top tips with you.  

 

James Hayes of Hayes Garden Machinery in another video from the new Module


“Our Dealer Toolkit aims to give the tools needed to adapt businesses and futureproof them. We have covered subjects like diversification and merchandising, all with the aim of improving profitability.


Once again, a number of dealers have been involved in the toolkit’s creation as well as Kramp, who have kindly sponsored this module. 

 

The dealer panel meeting to help shape the Toolkit


Des Boyd, Commercial Director at Kramp says, “Following the success of the first stage of the toolkit we wanted to get involved in order to support the industry. We believe strongly in the UK dealer network and the expertise and level of service they bring to their customers.  However as with many areas of retail, they too have been affected by the increase in online and direct sales as well as changing technology towards lower maintenance products. It’s important for dealers to look at other ways of protecting revenue so they can survive in the long term and that’s why the toolkit is such a useful resource.”


Key topics included:

  • Diversification
  • Creating lifelong relationships with customers
  • Merchandising
  • Making a sale

Don’t forget that the Digital section is still available and you can access it for free here: servicedealer.co.uk/dealer-digital-toolkit. If you have already signed up for the Toolkit then use the password you were emailed or if you’ve forgotten your password, we can reset it for you. Please email kate@theadplain.com if you are having any problems logging in.

 

Supported by Kramp

FURTHER CHANGES TO DEERE NETWORK
Hunt Forest Group acquires Smart Ag Services
 
Tim Hunt & Colin Smart

Move announced this morning brings together both agricultural and turf equipment sales in a single business covering most of central southern England.

 


Hunt Forest Group announced this morning (Feb 5th) an agreement to acquire neighbouring John Deere dealership C Smart Agricultural Services, in line with Deere’s dealer of tomorrow strategy.

 

Tim Hunt & Colin Smart

 

This move brings together both agricultural and turf equipment sales in a single business covering most of central southern England, with the company saying it will simplify all aspects of parts and service supply to customers in the area.

 

All Smart’s employees are being transferred as part of the sale, along with the three existing branch locations in Dorset and Somerset which will continue to operate under the business name Smart Ag Services. The expansion will see Hunt Forest Group nearly double in size, employing around 180 people in total.

 

Hunt Forest managing director Tim Hunt said: “We have always had close links with Colin Smart in the past and on a personal note I would like to thank him for continuing to help throughout this process and being so positive. We share the same core values that encompass our business ethics, staff and customers and I believe this has been key to completing the sale. The next steps will be very exciting indeed and we look forward to sharing and learning from each other as we continue to grow all aspects of our business.”

 

Hunt Forest Group supplies the full John Deere product range from six outlets covering Wiltshire, Hampshire, Berkshire, Surrey and the Isle of Wight. A John Deere dealer since 1971, the company today employs around 115 staff and was first established by the late Roger Hunt who also helped the Smart family set up its dealer business. 

 

“This expansion of our business allows us to provide even better support to both our agricultural and professional turf customers across the region, with access to more machines, parts and technical know-how, as well as training and advice,” said Tim Hunt.

 

John Deere Limited division sales manager Joedy Ibbotson added: “This is another great fit for our dealer network, combining two businesses with common values based on delivering an exceptional customer experience with a focus on knowledgeable staff and connected support. The new, expanded dealership will be in a strong position to make the future investments required in facilities, logistics and advanced precision technologies.

 

“On behalf of the company I would also like to add our thanks to Colin for his valuable and longstanding contribution to the business, including 13 years as a John Deere service and territory manager in the south of England up to 1994, and then as a main dealer together with his wife Frances since 1998.”

HENRY BREDIN APPOINTED GENERAL MANAGER BY KUBOTA
For new Tractor Business Unit
 
Henry Bredin

Well-known industry figure will have responsibility for Kubota’s agricultural and ground care sectors.

 


Kubota (UK) Ltd has appointed Henry Bredin in a newly created role as general manager to head-up its recently formed Tractor Business Unit (TBU). 

 

Henry Bredin

 

With responsibility for the manufacturer's agricultural and ground care sectors, Kubota say Henry brings with him a wealth of commercial experience. For the last nine years he has been both account director and commercial manager with two high profile fresh produce businesses, following several years working with agricultural and ground care machinery manufacturers, John Deere and CNH Industrial.

 

Kubota say the development of a general manager’s role is part of the business’ expansion plans, and releases managing director David Hart to allow him to focus on his secondary role as vice president of business transformation within the broader European market sectors.

 

“Having worked among both the consumer and manufacturing aspects of industry, I am looking forward to bringing my experiences to this new role, and to support further development of the Kubota dealer network,” says Henry Bredin. “This is an exciting period of expansion for Kubota in the UK.”

 

David Hart added, “This new role will further strengthen Kubota’s commitment to our dealers and customers in the agricultural and ground care sectors.

 

“With a focus on sales, marketing and dealer development, Henry’s role is one that will be instrumental in continuing to grow our core business activities.”

 

Since graduating from Harper Adams University with a degree in agricultural engineering, Henry has since earned a diploma in professional consulting, and recently achieved an MBA - both through the University of East Anglia. Away from work, his interests include skiing, rugby, golf and motorsports, while an element of volunteering sees him contribute to the management of Oundle Town U11 cricket teams.

LAMMA CANCELS 2021 EVENT
Moves to January 2022
 
LAMMA

Due to the ongoing uncertainties surrounding the pandemic, AgriBriefing, the owners of the LAMMA show, have taken the decision to cancel the event scheduled for May. 

 


Due to the ongoing uncertainties surrounding the pandemic, AgriBriefing, the owners of the LAMMA show, say they have taken the difficult decision to cancel LAMMA 2021 on 25-26 May at the NEC. 

 

The show will now return to its previous slot at the start of the year. LAMMA 2022 will be held on 11-12 January 2022 at the NEC.

 


Commenting on the decision, Kate Walsh, event manager for LAMMA said, “The decision was not an easy one. We fully understand how important the show is to the industry and we were keen to make it happen in May. But after listening to the concerns of our stakeholders, and appreciating how much planning and work goes in to preparing for a show like this, a decision had to be made. As always, the safety of our visitors, exhibitors and staff is our top priority. With the lack of clarity around lockdown restrictions, particularly those related to holding trade exhibitions, it became clear an early decision was imperative.


"We would like to thank everyone for the amazing support we have received throughout the year. We know how much everyone wants the show to take place but with the ongoing uncertainty we had to make a decision. Under the current circumstances this feels like the right thing to do. But we can’t wait to welcome everyone back to the NEC in January 2022.

 

"With the level of enquiries and pent-up demand we are seeing, I can promise you our best show yet.”

JOHN DEERE WITHDRAW FROM AGRITECHNICA
Extend pause on trade show attendance
 
John Deere will not attend Agritechnica this year

Manufacturer announce an extension of their hiatus on trade show attendance to cover this November's event in Hanover, Germany.

 


John Deere announced yesterday (February 4th 2021) that they will be extending their pause on trade show attendance and will not attend the Agritechnica event in Hanover, Germany - scheduled to take place 14-20 November 2021.

 

In a statement the company said the decision was reached after "intensive and thoughtful" discussion both internally and with selected German John Deere dealers. Deere said they continue to value and support Agritechnica as the world’s leading agricultural trade show.


Alejandro Sáyago, vice president sales & marketing, John Deere Region 2, said, “Despite numerous controlling measures, such as business restrictions, lockdowns and event cancellations, the pandemic has not yet been sustainably brought under control. The future remains uncertain with virus mutations and the slow progress of vaccination. As such an adequate protection of world’s population cannot yet be ensured, which would be an essential prerequisite for participation in an international trade fair.”


The statement continued, saying due to the current Covid-19 circumstances and the uncertain future, John Deere does not currently believe the safety of all attendees can be fulfilled.


“We regret this decision, but we can already assure all stakeholders that John Deere is committed to support future Ag trade shows″, said Andreas Jess, director marketing, John Deere Region 2.

 

The company concluded their statement saying they will support the Medical University of Hanover, Germany, with a donation of 250,000 Euros for their COVID-19 research - plus an additional 50,000 Euros will go to the DLG to support young agricultural academics. 

TRADING ACROSS THE IRISH SEA
FGM experience life as Sender and Receiver
 
Paul Butterly

FGM entered the UK market in 1990, before the Maastricht Treaty enabled a single market in 1993 - then all changed again for the company with Brexit in 2020.

 


Dublin-based Irish Farm and Garden Machinery (FGM) decided in 1990 to make their presence felt in the UK market. It was two years before the Maastricht Treaty so there were no free trade arrangements in the EU until 1 January 1993. Then everything got easier - until Brexit that is.
 
So it was a case of Out, In, Out for FGM.
 
Paul Butterly, md of Farm & Garden Machinery describes the early days on the most recent Inside Agri-Turf podcast when he was even able to take a lawnmower across the Irish Sea on Ryanair. “And I was under strict instructions from my father Pat not to bring it back. I can’t see Mr O’Leary permitting lawnmowers as baggage these days when they seem to want to charge for stuff like handbags.”
 
Paul describes how the company has decided to handle the extra admin and paperwork themselves, particularly as it is difficult to find an agent these days.
 
He talks about his concerns about escalating freight costs due to a lack of containers, and says that there a few instances where machines such as hedge trimmers and chainsaws may end up attracting double tariffs if the machine are routed via different entry points.
 
There is current considerable debate about the status of Northern Ireland since the UK left the EU, but with the border running down the Irish Sea he says that supplying products to dealers in Northern Ireland has got much easier due to the lack of a hard border.
 
Paul Butterly and FGM have a particular insight into the challenges posed by Brexit with two branches, one in the EU near Dublin, the other FGM Claymore in Warwickshire in the UK. This has resulted in changes to the way that goods are transferred between the two entities. 
 
He says, "We see it from both sides, as a Sender and Receiver."
 
DEUTZ AND SDF EXPAND STRATEGIC PARTNERSHIP
Long-term engine supply agreement
 
Deutz and SDF have extended their collaboration

The two companies have renewed their collaboration with, not only the supply of engines, but also enlarging the service business between them.

 


The on-going successful partnership between Deutz and SDF that started at the end of the 80s, has led the companies to renew their collaboration with a long-term supply agreement, with not only the supply of engines, but also focuses on enlarging the service business between both.

 


The supply agreement includes engines in both the sub-4 litre as well as the above-4 litre range. In addition to the supply of Deutz TCD 4.1, 6.1 and 7.8 engines, SDF will also be introducing a complete new tractor range equipped with the EU Stage V compliant Deutz TCD 3.6 engine in 2021.

 

On the service side, the companies say there are new business opportunities, including the availability of X-change. The new collaboration is expected to generate annual sales in the mid double digit million Euro range.


"We are very pleased that the longterm supply agreement will help us to further strengthen and expand our partnership with SDF. The fact that SDF has chosen Deutz as a strategic partner in this cooperation underlines once again the success of our longstanding business relationship," said Michael Wellenzohn, Deutz board member for sales, service and marketing.

 

Lodovico Bussolati, SDF Chief executive officer, added, "The proven historical track record together with the investments in new technologies and
services convinced us to prolong this long-term partnership for the EU V emission regulation.

 

“The high standards of quality and reliability and the low operating costs of Deutz engines in combination with the ones of our products, give our customers the opportunity to maximize operational efficiency, an essential requirement for the growth of their business."

NO CHANGE AT THE TOP OF THE TRACTOR CHARTS
Market shares announced after year delay
 
John Deere topped the tractor charts in 2019

John Deere maintained its tractor registration market leadership in 2019, with all other positions on the leaderboard also remaining the same as the previous year.


The AEA has announced the market share data for 2019 tractor registrations.

 


The total number of tractors registered in 2019 was 13,545, including both agricultural tractors (over 50hp) and compact tractors (50hp and below).

 

The information below shows the number of machines and market share recorded during that year by brand. As always, data are released after a one year delay due to competition law restrictions; figures for 2020 are due to be published in early 2022.


The leading brand in 2019 once again proved to be John Deere, however its percentage market share decreased slightly from the previous year's 31.9% to 28.1%.

 

All the other companies listed on the leaderboard maintained the same position they held in 2018. There were some changes in percentage market shares though. For example second placed CNH decreased from 29.2% to 26%. Whilst third placed AGCO increased share from 21.3% to 24.6% and fourth placed Kubota increased from 5.4% to 6.5%.

 

The market share data for 2019 was:

  • 28.1% (3800 units) JOHN DEERE
  • 26.0% (3518 units) CNH (inc Case IH and New Holland)
  • 24.6% (3335 units) AGCO (inc MF, Fendt, and Valtra) 
  • 6.5% (887 units) KUBOTA
  • 5.7% (778 units) CLAAS
  • 2.1% (278 units) JCB
  • 1.8% (243 units) SAME DEUTZ FAHR
  • 1.1% (151 units AGRI-ARGO (inc McCormick, Landini)

555 units sold by others (4.1%)

STIHL WIN CHAINSAW AWARD
For magnesium piston technology
 
Hartmut Fischer, general manager of STIHL Magnesium Die-Casting

The MS 400 C-M, has been recognised by the International Magnesium Association with the Award of Excellence 2020.

 


The STIHL MS 400 C-M, that the manufacturer describes as the world’s first chainsaw with magnesium piston technology, has been recognised by the International Magnesium Association (IMA) with the Award of Excellence 2020.

 

Hartmut Fischer, general manager of STIHL Magnesium Die-Casting
 
The IMA’s Awards of Excellence is an annual award ceremony that brings together companies who demonstrate outstanding magnesium products and innovative manufacturing technologies. The component and the production process specially developed for the magnesium piston technology utilised in the MS 400 C-M was the winner of the Commercial (non-automotive) Cast Product or Process category.
 
Paul Hicks, marketing and product manager at STIHL GB, said, “At STIHL, we have more than 60 years’ experience working with magnesium and fabricating it and we constantly strive to set new benchmarks in machinery development and production.
 
“Although we use magnesium in many products, the desire to continue to enhance machinery performance led us to using magnesium piston technology in a chainsaw for the first time. Thanks in no small part to this and the consistent lightweight design, we have succeeded in reducing the weight of the piston and increasing the rpm in the MS 400 C-M, providing more power and torque to the pro user.”
 
The IMA Award of Excellence win follows the MS 400 C-M receiving the top prize at the Euroguss 2020 industry trade fair in the “magnesium components” category.

JOBS
KAWASAKI MOTORS EUROPE N.V.
Engine Division - Position; Business Development Executive
 
Kawasaki Engines

Due to a retirement, Kawasaki Engine Division are offering a rare and exciting opportunity to represent Kawasaki to their international customers across Europe, Middle East and Africa (EMEA).

 


Kawasaki Motors Europe N.V. 
Engine Division
Position; Business Development Executive

 

Kawasaki Engine Division is a market leading supplier to top-of-the-line professional and residential Turfcare Original Equipment Manufacturers (OEMs) around the globe. Due to a retirement, we are offering a rare and exciting opportunity to represent Kawasaki to our international customers across Europe, Middle East and Africa (EMEA).

 

To aid further expansion, we are looking for Applicants who should ideally have good experience within business to business technical sales. While Turfcare or Garden machinery industry experience would be beneficial, a proactive individual with a positive attitude looking to expand their career into international markets would be ideal.

 

Full induction and product training will be given on arrival.

 

A high/strong level of computer literacy (MO365) is also essential
 
Based at our office in Bourne End, Buckinghamshire, the position offers an attractive salary (Details on request), private medical insurance, company pension scheme, company mobile phone, annual performance bonus scheme.

 

Interviews are expected to be arranged online from 10th February onwards.

 

Applications; Interested applicants should send their CV and a covering letter to; 


Lee Skinner, Head of Sales


LSkinner@Kawasaki.eu

MST
Sales Representatives and Service Technicians
 
MST

MST currently have a number of opportunities across the business for experienced Sales Representatives and Service Technicians for both Agricultural and Turf machinery.

 


MST is a long established, Agricultural, Groundcare and Horticultural machinery dealership, operating from three sites in Tiverton (Mid Devon), Lee Mill (South Devon), and South Petherton (Somerset).


Today we are the leading supplier and service provider of specialist land machinery across the South West, showcasing top quality brand names including Massey Ferguson, Honda, Iseki, Giant and Stihl.


We’re hiring and we currently have a number of opportunities across the business for experienced Sales Representatives and Service Technicians for both Agricultural and Turf machinery. 


We’re looking for candidates who have a passion for Land Based Machinery and an interest in building on their career within the industry. So, to find out more, why not visit our careers page at http://www.mstgroup.co.uk/92/careers 


We look forward to hearing from you soon!

PSD GROUNDSCARE
Business Development Manager (South East & East Midlands)
 
PSD Groundscare

Are you interested in working for a national distributor of specialist groundscare and woodland equipment?

 


Are you interested in working for a national distributor of specialist groundscare and woodland equipment?


Covering the South East & East Midlands areas, we are looking for an enthusiastic, focused and self-motivated individual. You’ll work as part of our UK sales team developing product ranges from innovative partners:


- AS Motor have over 60 years’ experience in manufacturing professional mowers suitable for high grass and mowing on steep slopes, together with a range of professional lawnmowers and high-performance mulch mowers.  In addition, the innovative German manufacturer also offer a range of chemical free weed brushes and are trusted by landscaping professionals the world over.


- For over 30 years world-renowned and innovative Belgium manufacturer Eliet have been manufacturing a range of simple yet highly efficient groundscare solutions built to the highest quality standard. The comprehensive range includes green waste shredders, lawn and turf care solutions and debris clearance machinery. 


- Award winning German manufacturer Koppl produce high quality, high performance compact tool carriers and two-wheel tractors with a comprehensive range of rapid change attachments. This unique system enables machines to be built to meet specific needs offering a reliable and efficient solution whatever the task including mowing, groundwork or debris clearance.


- TS Industrie is one of the largest manufactures of wood chippers and shredders and offer an extensive range of high performing solutions suitable for material up to 23cm width.

 

The primary focus of the position is the ongoing development and support of the extensive network of dealers, ensuring they have the tools they need to meet the needs of their customers. This includes regular communication and visits, supporting dealer local events and supporting machinery  demonstrations when restrictions allow. In addition, recruiting new specialist dealerships that meet our high standards and expectations to support customers and to work with them to grow their business and achieve agreed sales levels.


We are looking for a candidate with a well-rounded experience of selling, preferably from a capital equipment background, with a sound knowledge of the UK Groundscare and Hire Equipment markets being a distinct advantage.


Main Purpose of Job

  • Sales development of PSD products across the South East and East Midlands
  • Recruit and train new dealers
  • Increase existing dealer sales
  • Develop sales throughout the hire shop network

Main Duties and Responsibilities

  • Develop annual business plans with dealers that meet sales goals and objectives
  • Feedback relevant market data, including competitor activity, buyer behavior, market trends, and business opportunities to senior management / suppliers
  • Achieve sales objectives for all categories within the product portfolio
  • Assist in preparing annual and monthly sales forecasts
  • Establish and maintain regular contact with dealers and work closely to provide them with the necessary support

Main Required Experience & Skills

  • Proven sales skills in the groundscare / hire Industries a distinct advantage
  • Must be a team player
  • Possess a reasonable mechanical aptitude, with an ability to offer\find solutions
  • Strong interpersonal and communication skills and able to establish effective business relationships with internal and external partners
  • Ability to engage at all levels in the sales process.
  • Strong organizational, planning, communication and negotiation skills
  • Full clean driving license covering categories B+E

Other Information

  • The position reports directly to the Sales Director and is responsible for business growth across the area
  • Competitive salary and benefits package available dependent on experience

Applications


Please visit www.psdgroundscare.co.uk/business-development-manager for a full job specification.


Interested applicants should apply in writing by sending their CV and covering letter to:


Diane Cowell (HR Advisor) PSD Groundscare, Regent Yard, Whitewalls Ind Estate, Colne, Lancashire, BB8 8LJ or email: diane@psdgroundscare.com


Quote BDM0221


Deadline: 22nd February 2021

TORO HAYTER UK
Territory Sales Manager Position
 
Toro Hayter

Toro Hayter are looking to recruit for the position of Territory Sales Manager for two regions, Wales & South West England and Northern England & Scotland.

 


 

Job Title:


Territory Sales Manager – Wales & South West England
Territory Sales Manager – Northern England & Scotland

 

Toro Hayter is a UK manufacturer of Lawnmowers and Turf Equipment. Established in 1946 the company has been actively promoting and distributing Garden and Grounds Care machinery for over 75 years. We are looking to recruit for the position of Territory Sales Manager for two regions, Wales & South West England and Northern England & Scotland. We are looking to recruit individuals with a passion for the industry and who want to work as part of our successful sales team. Reporting to the UK Sales & Marketing Manager, the successful candidate/s will have the opportunity to work with market leading brands and products.


DUTIES AND RESPONSIBILITIES


The Sales Territory Manager will be responsible for:

  • Managing dealer performance to ensure maximum business potential is realised
  • Developing annual sales budgets and monthly sales forecasts
  • Protecting established business and proactively seeking new sales
  • Building long term relationships with dealers and end line customers
  • Maintaining the highest levels of customer satisfaction
  • Carrying out high quality product demonstrations and presentations to customers
  • Keeping up to date with competitor activities and ranges
  • Working as part of the Sales Team to contribute to the planning of the business and ongoing dealer strategy development
  • Will need to live in a convenient location inside the territory

JOB DIMENSIONS


The Sales Territory Manager job dimensions include:

  • Reporting to the UK Sales & Marketing Manager
  • Managing a territory in the UK for all RLC products distributed by Hayter Limited

SPECIFICATIONS


The Sales Territory Manager must possess the following:

  • Excellent communication skills
  • Excellent organisational and time management skills
  • Ability to work effectively across different business functions
  • Ability to work well in a team based environment
  • Ability to be flexible and work well under pressure
  • Must be self motivated and able to work autonomously
  • Have drive, commitment and enthusiasm
  • Have an eye for detail
  • Possess sound analytical and numerical skills
  • Have a working knowledge of Microsoft Office software

Interested candidates please forward CV and cover letter to craig.hoare@toro.com. Closing date for applications is Friday 26th February 2021. 

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Sponsored Product Announcements
STM
Latest addition to the SCAG mower range
 
V-Ride 32

New 32” width V-Ride Stand-On mower for increased access to mowing areas.


The V-Ride is a stand-on mower designed for professional use; the compact machine size, ease of manouevering and clear view for the operator have lead to the V-Ride becoming increasingly popular for intricate mowing areas.

 

 

The Ride-On SCAG machines, because they are purpose-built for grasscutting, place the operator directly above the cutting deck, and one of the main features on the new V-Ride Stand-On is that this configuration follows the same concept, placing the operator nearer the centre of the machine.

 

 

The new version of the original V-Ride was announced in 2017 and had revised features that exhibit SCAG’s policy of continuous improvement and response to operator feedback, which combine to make them such a successful machinery manufacturer.

 

 

The latest machine in the range addresses the need for gate-access –


The “V-Ride 32”:

 

 

Full model name is the V-Ride 32A-16FX:

  • 32” Advantage Deck
  • 16HP Kawasaki FX
  • Electric start
  • Drive wheels: 20 x 6.5 - 10
  • Fuel capacity: 4 gallons
  • New style 2020 V-Ride operator pad
  • All other features as on the 36” V-Ride

The machines are available through the STM dealership network. To find your nearest dealer ring 01789 488450, email info@st-mach.com or look at our website www.st-mach.com

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In Garden Trader user research conducted over the Spring/Summer (February to July) of 2020, 79% of the 67,000 users found the site helpful or extremely helpful.  But even more encouraging was that 77.4% of site users were likely or extremely likely to visit the dealership they were looking at on Garden Trader.  This is the best proof yet that people want to buy from people and this highly targeted website is delivering quality leads to subscribed dealers for just 26p per day. 


Our Summer research shows that on average, each Garden Trader dealer will be sent 114 new customers (or people with a buying intention walking through your door) per year.  This works out at 83p for each new customer. A subscription rate designed to be all inclusive delivering unrivalled online results.

 

This site was purpose-built just for skilled servicing ground care dealers by the team that bring you Service Dealer Magazine. It is easy and quick to register and costs just £96 + VAT per year for a full listing.  As this dealer site is designed to promote the UK dealer network, all revenues in 2021 will be reinvested into promoting the site online.

 

Join the country’s only independent specialist website, created by the team that bring you Service Dealer. Join our subscribed Garden Trader dealers now by clicking on “Register Dealership” and let's fight back against the zero value retailers.

 

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