Merlo UK have announced that Norfolk-based Chris Coleman Agricultural Engineering (CC Agri) has officially taken on their franchise, effective 1st October.

L-R: Craig Footman, regional sales manager, Merlo UK Ltd; Karl Arndt, sales manager and Chris Coleman, managing director, CC Agri Ltd

“This strategic appointment underscores Merlo UK’s commitment to providing our agricultural sector customers with strong and comprehensive coverage across North and West Norfolk, Cambridgeshire and South Lincolnshire”, said Owen Buttle, national sales manager, Merlo UK.

Founded in 2021, CC Agri has been delivering engineering support to their customers on a wide range of machinery. Initially servicing sugar beet harvesters, the company has since grown to include four engineers and a full time salesman. 

Chris Coleman, managing director of CC Agri said, “Joining the Merlo dealer network and adding a telehandler franchise to our product range enables us to enhance our existing product offerings and provide our customers with even greater value and service. We look forward to a successful collaboration.”