Iseki UK & Ireland welcomed over 120 attendees from across the UK, Ireland and Europe to their 2024 Dealer Conference recently, for a combination of outdoor training, seminars and product announcements.

Sixty dealers representing the UK, Ireland and Iceland were joined by the managing director of Iseki Europe, Mr Ota, and Mr Suzuki from Iseki Japan at the Forest of Arden Hotel & Country Club for the one-day conference.

The company says the event provided a platform for dealers to engage in hands-on and practical demonstrations of the company's latest machinery. On either side of the practical demonstrations, attendees also participated in a series of seminars led by Iseki's technical and commercial experts. 

David Withers, managing director of Iseki UK and Ireland, said, "We are thrilled with the level of engagement and enthusiasm from our dealers at this year's conference. The demonstrations and seminars have hopefully empowered our dealers with the tools and knowledge they need to better serve their customers and win against our competitors."

The conference also saw the introduction of Iseki's new PartSmart spare parts system, which the company said was brought in as part of their commitment to ensuring dealer success. They said the new system promises to streamline ordering processes, reduce downtime, and improve overall customer service across the dealer network.