BUYING GREEN
Consumer demand increasing
by Service Dealer Editor, Steve Gibbs
 
Steve Gibbs

Your eyes may have been drawn down below, to notice we have an And Finally today, covering a news story which arose earlier this week.

 

Concerning the teen who mowed a stiff message to Donald Trump into the grass on his family's property, yes the methodology is gleefully vulgar (so don't click if a grass appendage offends) - but behind the schoolboy titter tactics, there's a serious point.

 

Climate change and how our actions impact on the environment is becoming an ever more mainstream concern. Whilst certain world leaders may question the science, it would appear that ever increasing swathes of the population want to feel like they are doing the right thing with their consumer choices.

 

Making ethical decisions when spending on goods, is no longer the domain of a niche section of the marketplace. Buying whilst thinking about your purchase's wider implications is a practice becoming ever more common.

 

Just think about all the news stories we hear about retailers changing up their offerings to cater for this demand for more sustainable purchasing. Waitrose this week announcing they are running a bring your own container trial for produce such as rice, pasta and cereals, springs to mind for example. Major retailers clearly see customers wanting to spend their cash on environmentally friendlier products as a significant sector, ripe for exploiting. In the BBC's article on the story, it turns out that Waitrose even have someone whose job title is "head of corporate social responsibility",  who says they have implemented the scheme to "help the growing number of customers who want to shop in a more sustainable way".

 

I'm wondering therefore, are dealers seeing evidence in their stores of these developing consumer habits?

 

This week I read a think-piece specifically regarding agricultural machinery from a source called TradeMachines. The gist of the piece was that with the strides made in sustainable farming practices, oddly a consideration which may often be overlooked is when is it environmentally friendly to upgrade to a new machine?

 

An argument which the piece puts forward is that there are already a lot of agricultural machines in the world and to produce more is clearly a strain on the environment. Therefore, this piece posited, "The most sustainable option here is often to purchase machines second hand, extending their lifecycle and reducing the amount of waste in landfill."

 

They also argue that customers who are wanting to do their bit, should be looking to fix and make-do with their current machine, saying " . . it is generally less environmentally impactful to simply repair and reuse second hand farming vehicles."

 

The article does acknowledge however, that there can be an environmental argument for buying new. With technological advances a new machine may be more efficient and less harmful than its older counterpart. Although, the author does still belive that unless the new piece of kit is entirely solar powered, it still has a more significant footprint than simply keeping an existing machine going.

 

I do think this particular article has an agenda behind it to get people to buy second-hand machines from an online marketplace - however the points it raises will be opinions which some consumers will hold.

 

So is this a trend which our readers are seeing become more prevalent? Are whole good sales decreasing and servicing demands increasing?

 

Are customers wanting to prolong the life of their current machines, rather than buy new? And if they are, how much would you attribute this to a genuine concern for the environment - as opposed to simply not wanting to spend out on something new?

 

Equally, with all the advances made in the outdoor powered machinery industry recently, in terms of battery-powered kit and robotic offerings, are customers choosing to upgrade to these products as a means of doing their bit? Or again, do you not put a decision to make a purchase such as this, down to environmental concerns?

 

It will be interesting to hear to our readers' take on the subject. Please feel free to leave your thoughts below.

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In this issue
EDITOR'S BLOG
BUYING GREEN
NEWS
BEN BURGESS OPEN NEW DEPOT
DGM TEAM UP WITH DEVON COUNCIL FOR ROBOTIC TRIAL
SDF MAKE SCOTTISH DEALER APPOINTMENT
UNI-POWER JOIN AS SPONSOR
STIHL ANNOUNCES CORDLESS PROMOTION
HUSQVARNA PLEDGES SUPPORT TO 'BUZZING GARDEN'
ZIEGLER LAUNCHING IN UK
DEALER TO SHOWCASE SLIM TRACTORS AT VINEYARD EVENT
TURFPRO LAUNCHES NEW WEBSITE
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