Title: Marketing Specialist
Reports to: Sales Director
Based at: Ipswich, Suffolk
Hours: 39 Hours per week 

Job purpose:

Manage all elements of the Marketing activity of the company including, advertising, events, POS, website, digital marketing and social media. Identify areas for sales growth and opportunities to promote the brand, ensure value for money and meaningful brand positioning.

Key responsibilities and accountabilities:

• Plan and implement a strategic multi-platform marketing campaign to promote ISEKI and increase turnover, supporting targets set for the sales team.
• Manage the marketing budget ensuring maximum publicity to drive sales and increase market share.
• Identify, organise and manage a calendar of events to promote the business within the sports and turf sector, ranging from Press days, dealer meetings, live demo events to shows and exhibitions.  
• Promote the business through local and nationwide media, producing creative writing and PR for digital and traditional publications. Arrange PR visits with customers to help promote the reputation of the ISEKI and support local dealers.
• Produce all the marketing materials and promotional pieces for the full product range from design and content through to print including adverts, POS and literature.
• Manage all aspects of social media, creating engaging content through video and photography then analyse for effectiveness.
• Continuously develop and update the websites using wordpress to increase SEO optimization alongside a thorough digital marketing strategy.
• Support local dealerships with marketing in their areas, helping to identify ways in which they can develop the ISEKI brand to drive sales locally.
• Source, identify and order suitable promotional items.
• Build relationships with industry associations and partners to help promote the ISEKI brand and increase awareness, working collaboratively for all to benefit.  

Required skills and qualifications:

• Proven success in developing and executing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing SEO and social media strategy
• Adobe Indesign and video editing working knowledge
• Wordpress working knowledge
• Willingness to travel across the UK for shows and events

To apply contact: sales@iseki.co.uk