Dickies have announced their new BSB agreement with MSV, which will see them invest further with the motorcycle championship.



With their previous BSB team associations and workwear provider partnership, Dickies has already crafted a strong identity with the series.

The Dickies 2016 British Supersport Championship will be named as such after a new title sponsorship deal was agreed with series rights-holder and organiser MotorSport Vision.

MCE British Superbike Championship Series Director, Stuart Higgs, said: "I'm delighted to welcome Dickies as a championship partner. With their association with BSB over the past few years they have already created a very strong identity with the series and I'm sure that this new partnership will raise this even further."

Maurice Morton, Dickies’ Sales & Marketing Director (Europe), added: “We have been involved with the MCE British Superbike Championship since 2013, so we are thrilled to continue our series support as the new title sponsor of the British Supersport Championship, which offers a fantastic platform for the sport's future stars to launch their careers."

The new partnership will make the Dickies brand even more prominent throughout the 2016 BSB series. Currently the famous clothing brand supplies the ‘Dickies Orange Army’ overalls for the track marshals, as well as providing race meeting attire to the doctors, paramedics, timekeepers and media.

Dickies will also remain involved with the UK Worker of the Year competition, which is open to everyone and anyone who works in the UK. The 2016 competition will have ASDA alongside Dickies as the associate sponsor.