This month's LAMMA Show will see Massey Ferguson launch a series of Diamond offers that they say provide even more added value to the business-oriented customer.

Launched at Agritechnica for the German market, all of the company's mid to high specification tractors will feature these added value offers and promotions that will continue throughout 2018 – coinciding with the Diamond (60th) anniversary of the Massey Ferguson brand name.

William Judge, Manager, National Sales, Massey Ferguson UK & EIRE said, “At LAMMA 2018, we are excited to be kicking off our Diamond programme of events and campaigns with an entirely revitalised range of equipment addressing the needs of all farm operations. Our celebrations, which will last throughout the year, will include numerous new and exciting promotions, with a special focus on the younger generation.”

To further reinforce the customer experience, the company says the Diamond promotions will be complemented by the launch of a new range of Massey Ferguson Services for peace of mind through MF Dealer support and connected solutions.

Thierry Lhotte, Vice-President and Managing Director, Massey Ferguson EME said, “We continue to drive our ‘MF Growing Together 5’ transformation programme to provide fully-rounded farming business solutions to customers. With multi-million dollar investments in research, development and manufacturing, the MF product and service portfolio continues to expand and deliver quality, performance, reliability and good value for money.

“During the coming year, new Massey Ferguson products will be introduced at a really fast pace. Our Beauvais tractor plant in France will continue to lead in the implementation of Lean Manufacturing techniques and we will see the opening of our new Beauvais 3 logistics facility.”

“With our new global product offensive, our new Massey Ferguson Services offers and, in all facets of our operation, we are focused on ensuring farmers’ experience with our brand is productive, profitable and enjoyable,” Thierry Lhotte continued. “Here’s to the next 60 years of farming success and growth - growth for our customers, growth for our Dealers and growth for Massey Ferguson.”