TAP, the owner of Service Dealer, has been releasing research taken amongst UK ag machinery dealers over the past few weeks, regarding their opinions and perceptions about the agricultural tractor market and brands.

The final installment of the findings is now available for all to read and concentrates on what is important to dealers of different ages.

Shaun Cooper, head of insight at TAP says, "When choosing different brands to stock, dealers of all ages are faced by a number of determining factors. These latest findings we have published focus on the age split of our Ag dealer survey, and the age related tractor brand perceptions for quality, innovation, after-sales support, and value for money."

Duncan Murray Clarke, owner of TAP and Service Dealer, added, "We're very pleased to be concluding the publishing of our survey's results. This sharing of intelligence and of giving knowledge back to the network, is very important to us in everything we do."

TAP has also said that coming soon after the Summer break will be their analysis of opinions canvassed from professional turf machinery dealers, regarding the UK groundscare tractor market. This was conducted through Service Dealer's sister title, TurfPro.

You can read the latest findings here as well as registering to receive the full analysis when it's published very soon.