The UK distributor of Ferris, Wright and Spider mowers say they were delighted to welcome sales representatives from 11 different dealerships in November for the first of their new UK Dealer conferences.

Delivered at Haynes International Motor Museum and the RHS Garden at Wisley, over 30 representatives attended across two dates in November, with further Dealer Conferences planned for 2020.

Delegates at the South West Dealer event, outside the Haynes International Motor Mueseum with the new Ferris FW15 32” pedestrian mower

Attendees heard from all three of the brands, learning more about their core USPs, new innovations and future plans for each.

Hosted by the team from Machinery Imports, delegates were also able to ask questions and speak directly to staff from the brands, with guests such as Lubor Hladik, International Sales Manager for Spider, and Gerd-Jan Driessen, New Business Development Manager for Ferris.

Many dealers shared their experience of the industry over the past few seasons, as well as their opinions and experiences of the machinery that they work with.

Delegates at the South East Dealer event, hosted in the gardens of RHS Garden Wisley

Gerd-Jan was very positive, commenting, “There was an open and constructive atmosphere, with dealers and manufacturers sharing their views, with special attention paid to current market issues, and how Ferris copes with these challenges.”

“We definitely see the importance of close manufacturer and distributor relationships” added Spider’s Lubor. “Together with the Machinery Imports team we want to focus on dealer support to ensure all dealers are confident in offering and servicing the Spider product.”

Dealers finding out more about the new Spider Cross Liner mower

Grant Buckingham, Area Sales Manager at Ernest Doe praised the event from a dealer perspective “It was a very enjoyable day. I thought the format was very good, not too technical, it was a good reminder of the attributes and selling features of the brands and models.”