Kubota (UK) Ltd has appointed Henry Bredin in a newly created role as general manager to head-up its recently formed Tractor Business Unit (TBU). 

Henry Bredin

With responsibility for the manufacturer's agricultural and ground care sectors, Kubota say Henry brings with him a wealth of commercial experience. For the last nine years he has been both account director and commercial manager with two high profile fresh produce businesses, following several years working with agricultural and ground care machinery manufacturers, John Deere and CNH Industrial.

Kubota say the development of a general manager’s role is part of the business’ expansion plans, and releases managing director David Hart to allow him to focus on his secondary role as vice president of business transformation within the broader European market sectors.

“Having worked among both the consumer and manufacturing aspects of industry, I am looking forward to bringing my experiences to this new role, and to support further development of the Kubota dealer network,” says Henry Bredin. “This is an exciting period of expansion for Kubota in the UK.”

David Hart added, “This new role will further strengthen Kubota’s commitment to our dealers and customers in the agricultural and ground care sectors.

“With a focus on sales, marketing and dealer development, Henry’s role is one that will be instrumental in continuing to grow our core business activities.”

Since graduating from Harper Adams University with a degree in agricultural engineering, Henry has since earned a diploma in professional consulting, and recently achieved an MBA - both through the University of East Anglia. Away from work, his interests include skiing, rugby, golf and motorsports, while an element of volunteering sees him contribute to the management of Oundle Town U11 cricket teams.