"At New Holland we are pleased to support this new initiative in the Groundcare industry. The key to professional selling in this industry is to give customers the opportunity to have a clear indication of machine performance and the best way to do that is to do a live demonstration. The MAP Live demonstrations should achieve just that and we are pleased to be working with our Dealers around the country to support the events.
"After many years of participating at static shows and exhibitions, this gives machinery manufacturers and distributors the chance to really show customers what they have to offer. For New Holland, this is an exciting time as we have just launched our new range of Boomer compact tractors alongside the Boomer 3000 range with its award-winning, unique EasyDrive™ CVT transmission.
"Visitors to MAP Live events will be able to see all these new products working in the field."
The first MAP Live takes place next week on Wednesday 24th at Stoneleigh Park.
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