The organisers of the Cereals Event say this year's edition is going ahead as a real live, in the flesh, face-to-face event.

Event organiser, Alli McEntyre has stressed that Cereals is happening as an in person event, saying “No online webinars, just real people meeting in the fields of Boothby Graffoe, Lincolnshire. Not a ‘virtual’ link in sight.

“You can walk across real grass, eye up actual machines, talk to people directly, attend seminars in person, examine the crop plots - and there’s even a soil pit you can get into.”

There will be 300 exhibitors to visit and the Syngenta Sprays & Sprayers Arena will showcase live demos. The Isuzu Driving Course will allow visitors to drive real vehicles, and the full seminar programme will consist of 100% live speakers, travelling from all over the country to the Cereals site in Lincolnshire. 

The event which will be held from 30 June - 1 July 2021 will organisers say it will comply with all required biosecurity measures against Covid-19.