Husqvarna has unveiled its updated global store design concept, which they say reflects the brand’s Nordic heritage.

The company says that with flexibility and modularity as their guiding principles, they have created a concept " .. that caters to the needs and store space of each dealer, whilst enhancing the end-customer experience." The company confirmed to Service Dealer that the new store concept will be launched in Q1 2025 to UK dealers when they can start ordering with their area business manager. It is available to dealers in some other territories this season.
 
Husqvarna say the new store environment is designed to accommodate everything from product display and servicing of machines, to consultation areas for visitors. The design concept is based on a grid system of square building blocks inspired by their brand identity. The grid system allows for an infinite number of combinations, to fully suit the conditions of each store.
 
The design is characterised by Husqvarna’s blue brand colour and light wood details that are reminiscent of Nordic design, which they say contributes to creating a warmer and softer look. Also part of the concept is lighting designed to project nature motifs on the ceiling, as well as greenery and nature sounds - as well as sound-absorbing ceiling elements in the lounge areas and by the welcome desk.
 
Börje Nilsson, global shop profile manager at Husqvarna, said, “Our new design concept offers an upgraded shopping experience in line with our premium brand positioning. We can now offer our dealers a modular system to present our products in the most attractive way possible, no matter if you have space that’s one square meter or 500 square meters."
 
Digital and interactive displays are also core features of the new design. The concept offers a welcoming screen for digital marketing, interactive touch screens, and handheld tablets at the welcoming desk and lounge areas. Dealers are also able to add large modular screens for inspiration and brand impact.

The new store concept is already in place in 8 stores in total, in markets such as the Netherlands, Belgium, and Sweden.