Trelleborg Wheel Systems has won the Ivel Award for best new product or environmental innovation for its ProgressiveTraction™ Agricultural Tyre Technology.

The award was presented at LAMMA by Andy Newbold, past IAgrE President and managing director of Farm Smart Events.


L-R: Andy Newbold IAgre, Andrea Manenti MD UK & Ireland - country manager China and Bruce Lauder marketing manager UK & Ireland Trelleborg

Bruce Lauder from Trelleborg who received the award on behalf of Trelleborg said, “We are very proud that the agricultural industry recognises Trelleborg’s commitment to continually developing solutions that improve the efficiency, productivity and sustainability of modern farming. We are always striving to help the agricultural industry to produce more with less.”

The ProgressiveTraction™ tyre is a new concept in agricultural tyres, specifically designed to improve farming efficiency due to its double lug. Operating on the soil at different times, the double lug progressively releases higher traction when required. The double lug also provides the tyre with better flotation capability, ensuring an even pressure distribution over the extra wide footprint, resulting in lower soil compaction, higher fuel efficiency and a reduction in overall working time.