EDITOR'S BLOG
THE END OF JUST IN TIME?
Is it on the cards?
by Service Dealer Editor, Steve Gibbs
 
Steve Gibbs

Find out what our panel of suppliers think about a range of topical subjects, including the future for the culture of 'just in time'.

 


Yesterday Service Dealer held another of our regular group video calls with some senior representatives of manufactures, distributors and business service providers.

 

As ever, the chat afforded us the opportunity to hear from the supplier-side of the fence, regarding how they feel the industry is currently faring. We were joined by both some regular and new faces, all of whom we thank for their valuable time and the sharing of honest opinions.

 

Restrictions lifting

 

Before we got into some industry-specific issues, the subject of all remaining Covid restrictions potentially being lifted within the next couple of weeks was raised. It was asked how might this be received from an employer's point of view? What impact might the move, which admittedly isn't yet fleshed out with detail, have on the workplace?

 

On the whole there appeared to be an acceptance that things would be changing, and edging back towards a normality. Not to be flippant with safety, but society and business does have to move forward it was agreed. Most appeared to be wanting staff back in their offices now, at least for some of the time. Hybrid working sounded common, with staff perhaps working from home a couple of days a week.

 

If the mandated Covid laws are dropped in the next couple of weeks, clearly the forthcoming official government guidance would be followed, but most likely combined with individual company's own policies it was said. The sensible, commonsense approach seemingly favoured by most employers, would be to tell employees, if you're unwell, do not come in. 

 

Supply

 

The conversation inevitably then turned towards the situation regarding supply - and indeed whether dealers should expect 2022 to be the toughest year they've yet faced during the pandemic.

 

Whilst of course there is no denying that supply is incredibly challenging pretty much across the board, we did hear a few glimmers of hope perhaps. For example we heard that for manufacturers with a small, localised supply chain, matters perhaps aren't as bad as for those working on a more global scale. For those with a situation where all their component manufacture and their end-product assembly was geographically tight, getting product made and shipped isn't apparently suffering too much.

 

Also shipping from the East, we were told, is beginning to see signs of being less fraught. If a shipping schedule is booked, they are being stuck to more so than has been seen these past couple of years.

 

Unfortunately though, whilst this is encouraging, the same cannot be said with shipping from the United States. There is still a massive backlog at the ports in America which is causing problems for those bringing in machinery across the Atlantic. 

 

Add into this the continued unreliability of the UK haulage industry, Brexit impacts and all the other reasons much discussed, there was a clear acknowledgement that dealer demand is not being met as the network would like. We heard suppliers say they know that dealers understand why these delays are happening, and they know they get frustrated when the flow of accurate information isn't forthcoming.

 

There was also an acknowledgement that dealers are having to contend with the difficulties caused by regular price rises. Whereas prices used to be perhaps set for a year, they are now changing every couple of months - almost at the factory gates we were told. These cost increases of course effect the whole chain, but it was said how dealers are particularly sensitive to the rises.

 

Just in time to end?

 

These delays in getting stock into dealers' showrooms and subsequently into customers hands caused by breaks in the supply chain, could be blamed on the 'just in time' culture that manufacturers have relied on in modern times. When there's no fat in the system, as soon as one link in the chain is forced to stop, the knock-on impacts everything and everyone.

 

So the question was posed, is it therefore reasonable to assume that 'just in time' has been proven to be flawed and systems will change in the future? It certainly sounded like an idea that companies had given some consideration to.

 

However, whilst there appeared to be some thoughts amongst those we spoke to, that systems might adjust to a degree to build in more buffers, the problem is that 'just in time' has proven to be profitable. Whilst the events of the last two years have shown that operationally it can cause breakdowns, for the bottom lines of these global manufacturers, it works. 

 

So will we see huge storage facilities appear over the coming years, teeming with mountains of stock, in preparation for any unforeseen future crisis? I don't think the network should hold its breath.

 

Shows

 

The conversation finished off yesterday, with a subject much discussed these past couple of years, the current state of play with trade shows and events.

 

From hearing our panelists speak, it felt like we have almost come full circle on this subject. When we all retreated into lockdown a couple of years ago, all the talk was there were too many shows and this enforced break could be a positive move to rationalise the number taking place each year - besides, everything a physical show offered could be replicated over Zoom!

 

It certainly feels like that opinion has shifted now. Not necessarily about the number of shows, but certainly about the value of a good, real-life show. People spoke positively about last autumn's SALTEX and there were remarks made about looking forward to next month's BTME. The new timing of LAMMA in May was questioned perhaps, due to how busy farmers will be - but the principal of the opportunity for in-person meetings once again, certainly seemed to be back in favour.

 

In fact for companies new to the scene, exhibiting at as many relevant national shows, and at local events with local dealer support, was seen as vital in getting their name out there and established amongst both dealers and end users.

 

So for dealers keen to catch up with their suppliers, a trip out to a trade event or two this spring, could be well worth their while.

NEWS
FIRST OF ITS KIND DEALERSHIP OPENS
Unique in the UK
 
Louis Heal

In our WEB ONLY story, the new premises are now fully operational with offices, a parts department, workshop facilities and a large forecourt area.

 


SLOWDOWN IN TRACTOR SALES CONTINUES
January figures down on a year ago
 
Tractor sales slowed again in January

According to data released by the AEA, the slowdown in tractor registrations seen in the second half of 2021, continued into the new year.

 


According to figures released by the AEA, the slowdown in UK tractor registrations which was apparent in the second half of 2021 continued into the new year.

 

 

Stephen Howarth, agricultural economist for the Association, said, "Numbers continue to be suppressed by widespread disruptions to global supply chains, which are leading to delays in supplying tractors (and other types of machinery) to customers.

 

"At 500 machines, the number of agricultural tractors registered during the month was 14% below the same month last year. That was actually the lowest January figure for more than 20 years, although this is always a relatively quiet time of year for tractor registrations."

 

NEWS
STIHL ACQUIRES STAKE IN ROBOTICS COMPANY
Specialist manufacturer based in Denmark
 
STIHL has invested in a robotics manufacturer

It has been announced that STIHL has acquired almost a quarter of the Danish robotics company.

 


STIHL has acquired almost a quarter of the Danish robot company TinyMobileRobots.

 

 

In an official statement the two companies said that STIHL’s robotic lawn mowers share a strong technical kinship with the line marking robots produced by TinyMobileRobots, intended for use in sports fields and road construction.

 

The statement continued that during the last couple of years, STIHL Group has been following TinyMobileRobots closely as the company has grown 100 percent per year. Therefore, the corporate venture arm of the STIHL Group, STIHL Digital, has now acquired 23.8% of TinyMobileRobots, thus buying out the company’s former venture capital company Borean Innovation.

.

Jens Peder Kristensen, founder and CEO of TinyMobileRobots said, “We have been looking for a strong partner who can support our continued growth. Having STIHL as a partner is nothing short of a dream come true. Right from the outset, we will also benefit greatly from STIHL’s world-wide network of dealers. While maintaining our status as an independent company, we can draw on STIHL’s huge market experience to accelerate our growth further. To put it mildly, I’m very, very happy with this new development."

 

Benjamin Junghans, director of STIHL Digital added, "We have been in close contact with TinyMobileRobots for more than two years, and steadily, we have become more and more impressed with their growth rates and performance. So as the chance to acquire nearly a quarter of the company arose, we were quick to strike a deal. We feel convinced that our future collective efforts will lead to an even greater share of TinyMobileRobots’ fast growing and innovation driven market."

 

 

"SELL, SELL, SELL"
The over-riding aim of a dealer-run show or open day
 
A customer event should be a buying opportunity

A leading dealer with more than 60 years experience of running customer events suggests that they should not be a PR exercise, but a very clear buying opportunity for visitors. 

 


There is only one reason for a dealership to run an open day – and that is to ‘sell, sell, sell’ says Graham Parker, the sales director of Ernest Doe after the conclusion of the 2022 Doe Show in February 2022.

 

Graham suggests that they should not be a PR exercise, but a very clear buying opportunity for visitors to the event. “At the Doe Show, every item has a price-ticket, and customers understand that it is our version of a retailer’s January Sale - but held in February,” he says.

 

Graham was talking to the latest episode of the INSIDE AGRI-TURF podcast, and reflecting on the challenges the company faced staging the 2021 and 2022 shows. “The Doe Shows have had an unbroken record since 1960,” he says, “and despite the shifting sands of Covid-related restrictions, we were determined to ‘keep the show on the road.

 

"We always had a Plan A, Plan B, Plan C etc on the table knowing that final decisions were likely to be last-minute”.

 

In the event, the shows of 2021 and 2022 proved to be a resounding success - even record-breaking.

 

Graham talks of adopting new technology, partnering with a leading Auction company, sleepless nights, last-minute decisions and visitor reactions.

 

The Doe team's efforts won the Best New Initiative Award in the 2021 Service Dealer Awards and a full report on the 2022 Doe Show by Martin Rickatson will appear in March/April issue of Service Dealer magazine.

 

Doe Show, Behind the Scenes with Graham Parker  LISTEN

AEA REVEAL CONFERENCE SPEAKERS
In-person event again
 
The AEA has revealed speakers for its AGM & Conference

Following last year's virtual edition, the AEA have announced who will be speaking at their in-person gathering this April.

 


Following taking place virtually last year and not at all in 2020, the AEA AGM and Conference returns to an in-person event this Spring, taking place on Tuesday 5th April 2022 at One Great George Street, London.

 

Delegates at the 2019 event


The Association say they have most of their speakers in place and have announced the current line-up.


Paul Johnson CBE – Director of the Institute of Fiscal Studies (IFS)

 

Paul is director of the IFS - the independent economic research and analysis organisation. He has published and broadcast extensively on various issues in the economics of public policy including tax, welfare, inequality and poverty, pensions, education, climate change and public finances. Paul is a regular contributor to news and current affairs programmes across the UK broadcast media.


David Rowan – Founding editor of WIRED UK

 

David was the founding editor of WIRED UK, the technology and trends magazine covering innovation and the people and businesses that are building the future. He served as editor-in-chief of the title for almost eight years before becoming editor-at-large. A tech startup investor and advisor, he has addressed TED Global and Google Zeitgeist events, and frequently contributes on Newsnight and the Today programme. David writes a regular tech-themed column in The Times and has contributed to a wide variety of UK print and broadcast media.


After Lunch Speaker: Rt Hon Alan Johnson – Former Home Secretary

 

Alan is an award winning author and British Labour Party politician who served as Home Secretary from 2009 – 2010. Before that he filled a wide variety of cabinet positions in both the Blair and Brown governments, including Health Secretary and Education Secretary. Until 2011 he was Shadow Chancellor of the Exchequer. Alan was the Member of Parliament for Hull West and Hessle until his retirement from politics in 2017.


The AEA say their final guest speakers will be announced shortly.

RECIPENT OF EDWIN BUDDING AWARD NAMED
GCSAA present honour
 
The prize will be presented this week in San Diego

The prize is given annually by the U.S greenkeepers association to a technician or engineer who has made a significant impact in the golf course and turf industry.

 


Helmut Ullrich, retired senior product manager for The Toro Co., is the winner of the 2021 Edwin Budding Award from the Golf Course Superintendents Association of America (GCSAA).

 

Helmut Ullrich


The Edwin Budding Award, named after the inventor of the lawn mower, is given annually to an equipment manager or related innovator, technician or engineer who has made a significant impact in the golf course and turf industry.

 

Helmut Ullrich, a native of Germany, received an undergraduate degree in agricultural engineering from the State College of Germany and obtained his master’s degree in business from the University of Minnesota. He joined Toro Co.’s international group in 1974 as a European field service manager. In 1980, after a corporate restructuring, he transitioned to the role of product manager with the responsibility of managing the commercial division product portfolio. Helmut retired from The Toro Co. in 2020 after serving the company for 46 years.

 

“When GCSAA President Mark Jordan called me about winning the Budding Award, I was in complete awe. It was totally unexpected. It made me feel appreciated and gratified for all the hard work during my career at Toro,” Helmut said. “At the same time, I must say that I could not have accomplished this without the support of a talented team.”

 

While working at The Toro Co., Ullrich made many groundbreaking achievements in product development and was a significant part of product innovation. He worked for Toro for 46 years before retiring from his role as a senior product manager in October 2020.

 

“He has been instrumental in shaping Toro and the industry with his work on golf course maintenance equipment,” said Tony Ferguson, Toro senior product marketing manager. “His focus and dedication have built his legacy as synonymous with green mowers.”

 
In 1986, Ullrich was asked to focus his efforts on golf course equipment, including fairway mowers and greens mowers. This line of equipment was previously not profitable, and it was up to Ullrich to turn that around. He applied his engineering and business education, and within a couple of years, he improved the financial situation and established a positive trajectory, which continues today.
 
“GCSAA members have benefitted from the positive impact Helmut Ullrich has made on the golf course maintenance industry,” GCSAA CEO Rhett Evans said. “Ullrich’s contributions are remarkable and will continue to influence the industry well into the future. Congratulations to him for this well-deserved recognition.”
 
Helmut formally received the Budding Award at this week's 2022 GCSAA Conference and Trade Show in San Diego which ended yesterday (Feb 10th).

AG JOURNALIST TRAINING COURSE TO RETURN
Sponsored by John Deere
 
Students attending the last agricultural journalism training course which ran in 2019 but returns in 2022

A free training course designed to unearth the next generation of agricultural journalists will return in 2022 following a two-year absence.

 


A free training course designed to unearth the next generation of agricultural journalists will return in 2022 following a two-year absence.

 

The British Guild of Agricultural Journalists’ John Deere Training Award has been running since 1991 and has helped to produce some of the leading editors, correspondents and communications leaders working in the industry today. 

 

Students attending the last agricultural journalism training course which ran in 2019 but returns in 2022

 

After an enforced two-year break, the 2022 course returns this summer from 3-5 July at John Deere’s UK & Ireland headquarters in Langar, Nottinghamshire.

 

It sees 10 selected applicants given an immersive introduction to the world of journalism and is open to any aspiring communicators, whether or not they are from a farming background. 

 

After the course, attendees complete a work placement with a national farming publication, an agricultural public relations agency, or within the communications department of a business which works with farmers.    

 

Each course member will then enter their best piece of work to be judged with the winner taking home the overall John Deere Training Award and £250 first prize. A runner up also receives £100. Both prize-winners are invited to be guests at the BGAJ’s flagship Harvest Lunch event in London. 

 

“The John Deere Training Award has been completed by many of the top agricultural journalists in the sector and we are really proud to have played a part in shaping their careers,” said Chris Wiltshire, tactical marketing manager at John Deere. 

 

“Agriculture is poised to enter a period of unprecedented change and challenges therefore the need to recruit top-notch journalists to communicate the work our industry undertakes has arguably never been more important.”

 

The course is led by experienced journalism trainer David Mascord, with practical exercises covering the main media sectors. Special guest speakers will address the group during the course, and participants will get the opportunity to put John Deere’s tractors and all-terrain utility vehicles through their paces with a driving experience. 

 

Applicants have until Friday April 29, 2022 to return a completed application form, which is available direct from Ben Pike on johndeere@evecommunications.co.uk.

 

The course is primarily aimed at graduating students keen to find work within the industry, or journalists with fewer than 12 months’ practical work experience, but all applications will be considered on their merit. 

 

The training course at Langar and course accommodation in Nottingham are free of charge, although successful applicants are expected to cover their own out of pocket expenses. 

NEW HOLLAND APPROVE NEW TYRES
New relationship established
 
New Holland have entered into a new relationship with a tyre manufacturer

The cooperation is said to underline the tyre manufacturer's growth ambitions in the agricultural sector.

 


New Holland has announced that they have approved Continental tyres for use on their equipment.

 

 

The manufacturer says the new relationship will see their operators able to benefit from pressure monitoring technology that Continental has introduced to improve tyre efficiency and minimise the risk of potential tyre failure

 

The company's T5, T6 and T7 tractors are now available with Continental TractorMaster and VF TractorMaster tyres. The tyres will be available up to a width of 710mm and a rim diameter of 42’’.

 

Jens Mund, key account manager for agricultural tyre original equipment at Continental Commercial Specialty Tyres said that with New Holland, Continental has gained the support of another agricultural original equipment manufacturer. “The cooperation underlines Continental’s growth ambitions in the agricultural sector," he said.

 

"The approval of Continental tyres for New Holland T5, T6 and T7 tractors completes the supply to all brands within CNH Industrial group."

Sponsored Product Announcements
STM
Latest addition to the SCAG mower range
 
“SFC” Finish Mower

New 30” width “SFC” Finish Mower.


The SFC finish mower has been introduced by SCAG to address a popular request to provide a mower for doing the final cut after the bigger size units have done their work. The machine has been developed  maintaining the SCAG reputation for rugged reliability and features the quality of manufacturer users come to expect from this manufacturer.

 


To create a versatile product it is supplied with the choice of three collection styles: Side discharge, Mulch or Bag collection (85ltr), all easily and quickly arranged.

 


All controls are within easy reach on the handlebar-mounted console and there is a quick and simple single-point height of cut adjustment method – no requirement to adjust front and back wheels separately.


The machine features offset blades as this is a less complex and more easily maintainable system than traditional timed decks.

 


The handlebars feature internally routed cables to protect from potential snagging and there is easy tool-free adjustment for the bars for adjusting to operator height or for transport.

 

 

Full model name is the SCAG SFC 30:

  • 30” Deck
  • 7HP Kohler CV224 petrol engine
  • Recoil start
  • Up to 4mph operating speed
  • 4.5 litre fuel tank
  • Machine weight: 100kg

The machines are available through the STM dealership network. To find your nearest dealer ring 01789 488450, email info@st-mach.com or look at our website www.st-mach.com

Servicing Dealer Industry First, Profit Second
Gardentrader continues to reinvest all revenues

 

That’s the philosophy of Garden Trader and we have maintained our affordable annual subscription at £96 for the whole year.  This equates to 26p per day and an average of just 83p for every potential customer the site delivers to dealers. Garden Trader has 160 skilled dealers subscribed up and down the UK and they are all benefiting from the 1m+ dealer search impressions the site generates each year.  People want to buy from people and this highly targeted website is delivering quality leads to subscribed dealers for just 26p per day. 


Our 2020 Summer research showed that on average, each Garden Trader dealer will be sent 114 new customers (or people with a buying intention walking through your door) per year.  This works out at 83p for each new customer. A subscription rate designed to be all inclusive delivering unrivalled online results.  

 

This site was purpose-built just for skilled servicing ground care dealers by the team that bring you Service Dealer Magazine. It is easy and quick to register and costs just £96 + VAT per year for a full listing.  As this dealer site is designed to promote the UK dealer network, all revenues in 2022 will continue to be reinvested into promoting the site online and so supporting the dealer network.

 

Join the country’s only independent specialist website, created by the team that bring you Service Dealer. Join our subscribed Garden Trader dealers now by clicking on “Register Dealership” and let's fight back against the zero value retailers.

 

Map of dealerships registered with Garden Trader

 

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