A new online merchandise shop has been launched on the John Deere website for customers and fans of the brand in Europe. Featuring an updated design and improved user interface, it replaces the previous version introduced in 2007.

The company says that the popularity of the John Deere brand is such that merchandise reaches many fans that are not linked to the land or agricultural and turf machinery. The collection now features more than 1000 items including office accessories, watches and radios; practical workwear and stylish clothing; ride-on pedal tractors, Gator utility vehicles and go-karts; scale models, and numerous other gifts and practical items for the home and garden.

Highlights of the 2013 collection include new detailed collectible models, toys and ride-ons for kids, as well as new designs for John Deere clothing lines.

Over the years, shoppers have shared many of their wishes and new ideas for additional John Deere merchandise say the company; many items, such as branded bedlinen, have been developed as a result and are now available for online ordering, based on this customer feedback.