PSD Groundscare has announced a new appointment, intended to strengthen their team and drive business growth.

Peter Mercer has joined the company as business development manager (BDM) for the South West of England. His appointment comes after the recent inclusion of SABO battery and petrol walk-behind mowers into the PSD range. Peter’s appointment allows Stuart Mercer (sales director) to focus further on continuing to develop business in Scotland and Ireland.

A well-known face in the industry, Peter originally joined the GGM Group in 2008 and has extensive industry experience, including previously working within dealerships. In his new role, PSD say he will be responsible for the market and dealership machinery sales growth throughout the groundscare, turfcare, landscape and arborist sectors.

Peter said, “I am absolutely delighted to be back in this new role at PSD, driving the business forward as well as working with old faces, and meeting new ones. I can’t wait to get out to meet dealers and help them to develop their business with our range of quality solutions”.

Stuart Mercer, sales director said, “Peter’s appointment shows PSD’s commitment to ensuring that we continue to exceed customers’ expectations. With his experience and industry knowledge, we know he is the right person for the job and he can’t wait to get going.”