Toro U.K. Limited, the manufacturer of Hayter and Toro equipment, have welcomed dealers to five separate ‘Dealer Day’ events throughout September.
Spanning the length of the UK, the events were hosted at venues in Cambridge, Worcester, West Yorkshire, Lockerbie and Newbury.
Toro UK said after what has been an unprecedented 18 months of various challenges for dealers, it was a "breath of fresh air" to be able to give dealers the opportunity to get an exclusive first look at the new product launches for 2022 as well as network with the ever growing team at Toro U.K. Limited.
Presentations on the day provided dealers with a review of the business year and new business developments, including the renaming of Hayter Limited to Toro U.K. Limited and the direction for both the Hayter and Toro brands to ensure their individual strong identities across its product range and marketing strategy.
The theme of 'Partnerships', was a significant area of focus as Craig Hoare, sales & marketing manager laid out the new dealer terms for the 2022 season, where he challenged dealers to look at the brands they sold and ask themselves, who were the right partners for their business - offering, as he put it, not only the right product range, but market leading support and profit opportunities for their dealership.
Dealers were also introduced to Toro’s line-up of professional equipment targeted at the landscape contractor market, highlighting a potential new sales avenue for any dealer.
Attendees were able to get hands-on with the product rotations where they had the chance to experience the Toro MyRide Suspension System that’s found on the Zero Turn range as well as the ever growing battery range of Hayter and Toro products including the new eRider, launching to the UK homeowner market in Spring 2022.
Reflecting upon the events, Craig Hoare said, “It has been invaluable to be in front of our dealers, where we have been able to share with them our vision and strategy for the future, explaining where we have and will continue to invest as a company.
"There has been an overwhelmingly positive reaction from our dealers to our future direction as well as the new range of products we are launching. They especially relished the opportunity to test out the new products themselves.”
