COMING SOON Full details on how the readers of Service Dealer can vote for the machines, the innovations, the companies and the people who have shaped the garden machinery and outdoor power equipment industry over the past decades
DIARY DATE The winners of the Heritage Awards will be revealed at a special event at SALTEX on Tuesday 6 September. More details later.
SERVICE DEALER BUSINESS QUARTERLY Published April, June, September and December 2013
NEW WEBSITE FOR CUB CADET Creating brand awareness
Lawn tractor and petrol lawnmower manufacturer Cub Cadet has launched a brand new UK website - www.cubcadet.co.uk - to create awareness of the brand in the UK.
The purpose of the website is to support the 200+ strong dealer network by publishing reliable product information, videos and images to share by social media with an easy to use dealer locator.
Yvonne Weaving who handles marketing for the brand in the UK said; “The Cub Cadet brand is a market leader in the USA, a success we aim to mirror here. In the past it had no strong online branding, which this website aims to address. I want to ensure that we have a stage to showcase the wide range of petrol powered walk-behind and ride-on machines to UK customers to form the basis of marketing activity including social media and offline events in dealerships.“
