Husqvarna CLG has a new visual identity and name to match.

The company said in a statement, "Husqvarna Professional has been developed to clearly communicate the professional nature, whilst maintaining the integrity of Husqvarna’s core brand and communication identity."

The change from Husqvarna CLG or Husqvarna Commercial Lawn & Garden to give it its full title comes as a way of making Husqvarna’s commercial activity more easily recognisable. Husqvarna Professional as it will now be known, will encompass a wider range of products such as chainsaws and equipment for urban & tree work.



After research and a decision to make the change, Husqvarna Professional will debut this year with the new name being used throughout the company.

Kevin Ashmore, UK Manager of Husqvarna Professional welcomed the change commenting, “Husqvarna Professional we feel will be more understandable for people outside the company and carries its own explanation, it also has more versatility encompassing chainsaws and other equipment for urban & tree work meaning we are reaching more professionals in target industries with our messaging. We’re happy with the change and it’s effective immediately so tradesmen and dealerships will soon view the new branding.”

In terms of design, there will not be any major changes to the brand. Husqvarna still keeps the recognisable blue branding, its iconic logo and ‘Ready When You Are’ slogan.

For authorised dealerships the change to Husqvarna Professional will signify new banners and marketing material incorporating the new title in the upcoming months.