John Deere dealer Burden Bros Agri Ltd will be expanding its agricultural machinery business in the south-east of England this autumn by taking on the sales area currently managed by Bell Agricultural of Romney Marsh in Kent.

Burden Bros Agri currently has two outlets, at Stockbury in north Kent and Framfield in East Sussex, and employs 45 staff in total. Existing arrangements for sales and customer support of John Deere and other product franchises in south Kent will continue until further notice; Burden Bros Agri plans to open a new outlet in due course to ensure continuity of supply and service to John Deere customers in the area.

The change is part of John Deere’s ongoing Dealer of Tomorrow strategy, which is designed to strengthen the European dealer network and provide long-term stability for both dealers and customers.

“We are delighted to have been asked by John Deere to expand our services and facilities to cover the Kent and East Sussex region and parts of Surrey,” says Burden Bros Agri dealer principal Dale Burden. “This ties in well with our plans to grow the business and to be the partner of choice for the products we deliver.

“We are committed to building on the high levels of service and after-sales back-up that customers in our new trading area have been accustomed to receiving from Bell Agricultural. We look forward to maintaining a healthy and successful business relationship with the farming community throughout the south-east of England.”

Burden Bros Agri Ltd is the most recent John Deere dealer to be recognised by the London Stock Exchange as one of the Top 1000 Companies to Inspire Britain. The LSE report is a celebration of the UK’s fastest-growing and most dynamic small and medium-sized businesses. To be included in the list, companies needed to show consistent revenue growth over a minimum of three years, significantly outperforming their industry peers.

The dealership was also one of the first in the John Deere network to develop its own FarmSight division, providing farmers and contractors with the latest precision farming services and technology. New developments include JDLink telematics, Remote Display Access, Wireless Data Transfer and other advanced methods of seamlessly connecting machines, operators and fields to improve productivity and efficiency.