AriensCo have announced they will hold their annual dealer meeting at the home of British motor racing, Silverstone, on 8th September.

The day will be led by the senior management team including Jochen Schneider, executive vice president of EMEAA and Darren Spencer, vice president for EMEAA with all on-programme dealers for Ariens, Countax and Westwood invited. 

The company say the meeting's theme is entitled 'Pole Position' and is intended to showcase their new products, people and support.

The event will offer dealers the chance to learn about the news for 2023 including AriensCo’s expanding range of petrol and battery powered zero-turns and a new commercial brand joining the company's family.

The manufacturer will also be promoting new systems that they believe will help with dealership marketing and encourage growth - as well as giving information on the Ariens Academy, a programme to educate and train dealers on its products. 

This will be the first in-person dealer meeting since 2019 where, due to Covid-19 restrictions, they had to hold virtual meetings and smaller roadshows. 
 
Darren Spencer said, "While our virtual meetings and roadshow helped us through tough times, I can't wait to see all of our dealers again in person. We've been working hard to deliver on new products, partnerships and systems that are going to put us and our dealers in pole position now, and in the future."