John Deere has announced two strategic business partnerships relating to Precision Ag technology that will be available from the John Deere dealer network in Europe.

Firstly, the company has established a strategic partnership with Agricon GmbH, to, they say, better serve existing and future customers in agronomic digital services utilising Precision Ag technology. These will be offered as FarmSight Service Packages through the John Deere dealer network.

Based in Ostrau, Germany, Agricon is a provider of digital solutions for plant cultivation in Europe, the CIS, North Africa and the Near & Middle East (John Deere’s Region 2). The company supports farmers in using their machines, operating resources and work time more efficiently by utilising digital plant cultivation services and technologies.

This new partnership, says the company, takes advantage of their distribution and partner network and expands the dealer’s ability to adopt digital technology and fully exploit its economic value to customers.

Denny Docherty, Region 2 vice-president sales & marketing said, “Agricon has demonstrated its digital agronomic knowledge and experience for over 20 years. We are looking forward to a strong partnership that will further develop our best-in-class solutions utilising connected machinery, Precision Ag technology and the dealer channel.”

The second partnership is with the German company Reichhardt GmbH Steuerungstechnik.

This agreement covers Reichhardt’s GREEN FIT product line, which allows John Deere Precision Ag technology to be used on multiple brands of agricultural machinery. These retrofit solutions will be available from the John Deere dealer network.

Based in Hungen, Reichhardt is a provider of automation solutions for tractors, self-propelled machines and implements used in agriculture. 

Using John Deere’s distribution network, the partnership with Reichhardt will initially make AutoTrac guidance solutions available to farming customers. The partnership, says the manufacturer, increases dealers’ ability to offer guidance technology on new machinery platforms where no retrofit solutions currently exist.

Denny Docherty said, "Reichhardt has more than 35 years of knowledge and experience in vehicle systems. We are excited about cooperating to expand our range of best-in-class solutions through connected machinery, Precision Ag technology and the dealer channel.”

John Deere dealers, if necessary together with Reichhardt, will install equipment systems and provide training and service to fully meet the expectations of farmer and contractor customers.

The partnership provides a new opportunity to equip more farm machinery with John Deere’s Precision Ag solutions. The manufacturer says that customers will gain productivity improvements by automating their field operations, which will provide the foundation for future fully autonomous agricultural machines.

Both companies will be jointly represented at Agritechnica 2019 in Hanover, Germany from November 10-16, on John Deere stand C40 in Hall 13. Reichhardt will also be exhibiting on stand F44 in Hall 15.