Yanmar the Japanese based engine and plant manufacturer, have appointed Phoenix Hire & Sales as one of the first main dealers in the UK, and the only dealer in Wales.
This development follows Yanmar parting ways with its established UK & Ireland distributor A&Y Equipment and setting up an all-new distribution network.
Phoenix have been a leading independent tool hirer in the Welsh construction industry for 10 years and as a result have developed an extensive network of customers which will now be offered the entire Yanmar machinery range, in addition to a full stock of parts.
Jason Derraven, sales director for Phoenix Hire and Sales Limited said, “We took the decision to add plant to our hire product portfolio back in 2012 following a strong increase in customer demand. Sales enquires soon followed and year on year we have seen a very encouraging growth within our plant sales division. Currently, we have just over 100 Yanmar machines on the hire fleet in active duty with a forecasted investment of a further £1.2 million to meet customer demand.
"We feel immensely proud to be selected as one of the first dealers in the UK and the main dealer covering the Welsh territory."
2018 saw Phoenix Hire & Sales reach its 10 years in business milestone. Originally founded by Gary Derraven in 2008, the board of directors felt this needed to be marked by a special event open to all staff and their partners. Hosted exclusively at the Vale of Glamorgan Resort in South Wales, the company acknowledged the hard work and dedicated commitment by all the staff by the means of food, drink & entertainment in the form of a Tom Jones tribute act.
To further strengthen the Phoenix Hire and Sales brand, the company has recently acquired new premises for their Cardiff branch. This expansion coincides with a large refurbishment programme into the Phoenix livery across South Wales, and makes an important step into the company’s growth plans. Located in the sought after Cardiff Bay area of the city, the grand opening for the Capital Flagship will be in late September. A strong focus on the new plant franchise is expected here as well as across all branches in the group.
