Oftentimes in the month of August, like the grass, news stories for our sector tend to dry up a bit. There's never zero to report on in our vibrant industry of course, but in all my years of working for this journal dedicated to the dealer network, there's been a clear pattern of fewer stories around during the mid-summer.

Why that is, I'm not so sure? Whether it's as simple as people are on holiday so therefore not as much happens - that's possible I guess?

But this week however, slap-bang in the centre of what, for many, will be peak-vacation time, that trend is well and truly bucked! And it's interesting (to me at least) that this specific buckage, is several interesting stories all on a similar theme.

We have a bunch of articles today, all relating to dealerships taking on machinery franchises new to themselves - across the ag, grasscare and forestry markets. We hear from businesses all around the country, including Turneys, Dorset Tractors, Wildwood Machinery, Ben Burgess, Sharrocks and Treeline - all of whom are excited to announce their new partnerships.

Heartening to see at any time of year, when dealers make the choice to take on a new marque (as opposed to having it forced upon them) it can be argued that they are focused on looking ahead, investing in growth, and backing their ability to connect with new and existing customers.

There are distinct benefit possibilities from these new franchise signings for dealer, supplier and customer alike. For the dealer, of course, a fresh brand in the showroom brings with it new sales potential and new revenue streams. It’s a chance to tap into different segments of the market, appeal to customers that might not have been reached before, and a possible strengthening of their overall proposition.

For the supplier, it’s an opportunity to work with an experienced, respected business who understands their local community and who have earned the trust of their customers. Whilst for customers themselves, it means greater choice, and perhaps a more complete solution to their needs all under one roof - meaning they hopefully don't have to explore other, rival, retail options.

I think many would also argue that making the informed decision to sign up with a new brand is adding to a dealership's resilience (coincidentally the theme of the Service Dealer Conference this year!). We've seen in recent years the problems faced when supply chains hit bumps in the road. Having an extra franchise in the showroom will hopefully mean reliable options should another manufacturer face issues with supply.

With some different coloured machines in the yard and showroom this will also likely mean a renewed impetus for a business. New marketing campaigns, open days, demonstrations, and training sessions should all be on the cards - all of which can contribute to bringing customers through the door. Also, they should simply bring a boost of enthusiasm, momentum and morale to the dealership team themselves. Being part of something fresh and forward-looking, should always be an exciting prospect.

So the best of luck with your new endeavours to all the dealer teams we feature today. Your new partnerships are a vote of confidence in your own businesses and in the strength and viability of the dealer network as a whole.