In 2021 Jacobsen celebrates 100-years in the turf industry. 

In a statement the company said that whilst recognising the company's milestones and achievements over a century is important, their focus on the future has never been stronger. They say this is evidenced with the recent relocation of manufacturing to the Turf Care Center of Excellence in Ipswich, England.

Eclipse 360 ELiTE

The company says the production of the first HR800 wide area rotary mower in Ipswich signals a start to their 100-year celebrations, with more new products launching in 2021 and their renewed pledge to product quality. Due to face-to-face activities being at a minimum right now, the company plan to launch several new online experiences this year, including a brand new standalone Jacobsen website.

Vice president of Turf Simon Rainger explained, "As we move into our second century, we have a vast amount of exciting news and content to share including the launch of the new standalone Jacobsen website, and the introduction of the Eclipse 360 ELiTE and AR530.

"These are both very exciting products for us, and especially the Eclipse 360 ELiTE which is continuing our proud tradition of manufacturing battery powered machinery, but taking a big step forward using the latest lithium-ion technology.

"These machines and other events throughout the year will help us celebrate 100 years of Jacobsen, but I think it is important to recognise the profound impact Covid-19 has had on 2020 from a personal and business perspective and recognise how well the Jacobsen team, and entire turf industry, has adapted and continued to operate."

The Jacobsen 100-year celebrations began in earnest at the end of January with the new website's launch, which brings new and current Jacobsen products to life.