Husqvarna Group has announced it has signed an agreement to acquire the Brazilian company InCeres, a digital platform in the professional light agriculture segment.

InCeres is described as an expert in soil analysis that helps decision-making and improves productivity for farmers. Husqvarna say its precise agriculture digital platform will act as the cornerstone for establishing their 'total farm management' offering in the light agriculture business unit within the Husqvarna Forest & Garden Division.

With climate change, farmland reduction, healthier food demand and an increasing population, Husqvarna Group say they anticipate that more food needs to be produced from less land, requiring new technologies and ways of working. By digitising all activities and measurements on the farm and then generating AI-assisted agronomic advice, the manufacturer believes farmers can reduce this uncertainty and be empowered to make the right decisions for their specific issues.
 
Mauro Favero, light agriculture president, Husqvarna Forest & Garden Division, said, "Our envisioned total farm management solution can combine digital intelligence on the one hand and our mechanical solutions on the other hand. Such an offering will be truly disruptive, and Husqvarna Group aspires to be the first company to develop such a complete offering for light agriculture applications."
 
InCeres, founded in 2014, has 35 employees and total sales in 2023 amounted to SEK 9.3m, growing 50% since 2022. 
 
Leonardo Menegatti, founder and CEO of InCeres, added, "After having established and proven our solution, we are ready to expand the customer base and grow our business together with Husqvarna Group. We feel confident that our combined knowledge and experience can create a total farm management offering that improves productivity for farmers around the world."
 
InCeres will be integrated in the light agriculture business unit in the Husqvarna Forest & Garden Division. The purchase price has not been disclosed and completion of the transaction is subject to certain conditions precedent, including antitrust approval by the local authority.