EDITOR'S BLOG
THE HEAT IS ON
Ag sector under the microscope
by Service Dealer Ireland Editor, Alan Mahon
 
Alan Mahon

A lot of progress is being made on finding alternative energy sources as a way of powering agricultural equipment.

 


It’s nice to wander through the countryside and admire the autumn colours, but have you noticed, as we head into the second week of November, the many green leaves that are still on the trees? Someone told me that this is because of the lack of frost, which has extended the growing season. Met Eireann released figures saying that the average temperature, in Ireland, for October, was 0.8 – 2.6 degrees above normal, depending on what part of the country you lived in. Is this yet another sign of global warming?

 

Last week, world leaders gathered in Glasgow to attend COP26 where they discussed ways of reducing global warming. One of the areas under the microscope was the agricultural sector, which is supposedly one of the major contributors to greenhouse gas emissions. This is mainly from animal herds where methane gas emission is the biggest concern. However there are also concerns within the agricultural sector with regard to engine emissions from tractors.  

 

Thankfully, modern tractor engines are becoming more efficient and European legislation, such as the EU ‘Stage V’ regulation, has introduced strict guidelines for engines with regard to carbon dioxide (CO2) emmission levels. The days of heavy fuel burning tractors that need to be topped up every day with engine oil should, thankfully, be soon a thing of the past. Over the past twenty years, engine exhaust emissions from agricultural machines have been reduced significantly.

 

A lot of progress is being made on finding alternative energy sources as a way of powering agricultural equipment. Alternative fuels that deliver the same amount of energy, but emitting less CO2, such as biofuels, electric, solar panels, hybrid and even hydrogen, are being researched. The research on alternative energy sources needs to apply throughout the entire working process of the machine, i.e. from sowing to harvest.

 

In the sportsturf sector we are already seeing the use of electric equipment. Machines such as greens and fairway mowers, golf buggies and robotic mowers are now common place. However, agricultural equipment demands a lot more energy than their horticultural counterparts so moving over to the same alternative energy sources is not as straightforward. For now, getting these machines to be more fuel efficient is just as important. There is a lot of progress being made that incorporates electric drive systems with diesel engines, saving up to 10% in diesel consumption.

 

It is not just the use of more efficient engines or alternative fuels that will help reduce greenhouse gases. Operators of machines need to be more efficient with their farm operations. For example, the use of advanced GPS technology and sensor technology in seeders and sprayers, helps to reduce overlaps and misses. This is another way of maximising efficient use of fuel, as well as less wastage of seed, fertiliser and chemicals. 

 

It is all very well getting engines to be more fuel efficient, but they must be properly maintained for this to be sustainable. The right training and skills are needed to use equipment efficiently. Maintaining them properly is also a crucial factor for increasing their energy efficiency. This is where the mechanic in a dealer workshop comes in. A highly skilled mechanic is a huge asset to any dealership and a lifeline to their customers. 

 

With COP26 behind us it will be interesting to see how we adapt to climate change. We all have our part to play.

NEWS
IRELAND'S FIRST FULL LINE KUBOTA DEALER APPOINTED
Tractors and groundcare
 
L to R - Sam Thompson, Kubota agricultural and ground care dealer manager for Ireland; Frank Smyth of FJS; Tim Yates, Kubota agricultural and ground care sales manager

The first full-line Kubota dealer has been appointed in the Republic of Ireland.

 


Kubota (UK) Ltd has announced that FJS Plant Repairs Ltd has become the first Kubota full-line dealer in the Republic of Ireland, with effect from 01 November 2021.

 

L-R - Sam Thompson, Kubota agricultural and ground care dealer manager for Ireland; Frank Smyth of FJS; Tim Yates, Kubota agricultural and ground care sales manager

 

As a natural expansion of its existing Kubota construction dealership heritage, FJS based at Timahoe, in Co Kildare, will now be responsible for Kubota tractors and ground care equipment. As part of its growth, FJS is forging ahead with plans to open a second depot at a one-acre site in Naas, to include a new showroom, extensive workshop facilities and additional staff.

 

“This appointment reinforces Kubota’s commitment to its customers and the market, while supporting FJS with the opportunity to continue to grow its business,” explains Henry Bredin, general manager of Kubota (UK)’s Tractor Business Unit. “This partnership will also help Kubota to further strengthen its position in these important market sectors, by serving a wider cross-section of customers from one business.”

 

FJS was established in 1993 and the business says it is looking forward to expanding its operation with the addition of Kubota’s tractors and ground care product ranges.

 

“We’re absolutely delighted to have been appointed as a full-line dealer for Kubota,” explains Frank Smyth, managing director of FJS. “We believe that Kubota has tremendous potential for market growth in this area, and this move provides us with a range of tractors up to 170hp, ground care equipment and RTVs to sell to our growing customer base.

 

“The integration of Kubota tractors and ground care products into our existing business is great news, both for new and existing FJS customers. And our long-term strategy, as a full-line Kubota dealer, also includes opening a third depot,” he adds.

HUSQVARNA ANNOUNCE AQCUISITION
Say they will create a 'global market leader'
 
Husqvarna have announced a new acquisition

Husqvarna Group has signed an agreement to acquire a manufacturer in the gardening sector.

 


Husqvarna Group has signed an agreement to acquire Orbit Irrigation, a provider of residential watering solutions in North America.

 

 

Orbit will become part of Husqvarna Group's Gardena Division, with the manufacturer saying the acquisition will establish a global leader and creating growth opportunities for both brands.

 

Orbit’s net sales during the last 12 months amounted to approximately USD 320m with an operating margin slightly below Husqvarna Group average. Husqvarna said in a statement the purchase price corresponds to an enterprise value of USD 480m on a cash and debt-free basis and will be financed through existing cash and undrawn credit facilities.

 

Henric Andersson, president and CEO of Husqvarna Group said, “We now form a clear global market leader within residential watering when combining Orbit’s North American business with Gardena Division’s strength in Europe. We will continue to build on Gardena’s and Orbit’s successful developments. This provides an excellent position and the scale to continue to lead and transform the market towards smart, sustainable gardening solutions."

 

Orbit, based in Salt Lake City, Utah, has approximately 300 employees and generates over 95% of its revenues in North America, where Gardena’s presence is limited. The Orbit product offering includes watering equipment sold through retail, garden centers, e-commerce and professional channels. 

 

Pär Åström, president of the Gardena Division added, “The acquisition of Orbit provides Gardena access to strong go-to-market capabilities and operations infrastructure in North America. This will enable us to grow Gardena over time as a premium garden technology brand across North America, through our offering of robotic mowers, smart watering solutions and gardening tools."

 

The transaction is expected to close before year-end 2021 but remains subject to customary regulatory approval.

NEWS
WHAT'S GOING TO BE BIG IN '22?
Electrification, robotics and meeting demand
 
What products will prove popular in 2022?

Service Dealer were filming at SALTEX in Birmingham, UK last week. Looking ahead to next year, suppliers offer their thoughts on the ongoing disparity between demand and production capabilities - plus what type of products are going to prove popular.

 


Looking ahead to next year, suppliers offer their thoughts on the ongoing disparity between demand and production capabilities - plus what type of products are going to prove popular.

 

What's going to be big in 2022?

WHAT'S YOUR BIGGEST TAKEAWAY FROM 2021?
Supply chain, sales journey and sustainability
 
What's your biggest takeaway from 2021?

Suppliers offer their views on the biggest takeaways from this tumultuous year.

 


Suppliers offer their views on the biggest takeaways from this tumultuous year.

 

What's your biggest take away from 2021?

HOW CAN THE INDUSTRY ATTRACT FRESH BLOOD?
New tech, promotion through schools and salaries
 
How can the industry attract fresh blood?

Watch a variety of views as suppliers offer their thoughts on how the industry might attract fresh blood.

 


Watch a variety of views as suppliers offer their thoughts on how the industry might attract fresh blood.

 

How should the industry be promoting itself to attract fresh blood?

WHAT SHOULD BE CHANGED ABOUT THE INDUSTRY?
Margin, image and recognition for dealers
 
What uld be changed to improve the industry?

Finally the thoughts from suppliers on what, if anything, could be changed to improve the industry.

 


Finally the thoughts from suppliers on what, if anything, could be changed to improve the industry.

 

What would you change about the industry?

DOUBLE VICTORY FOR DEERE
Tractor accolades
 
Two Deere tractors have been awarded

European agricultural machinery journalists have bestowed two awards on John Deere tractors.

 


European agricultural machinery journalists have announced the Tractor of the Year for 2022, with John Deere winning two awards.

 

The 7R 350 AutoPowr model took first place in the overall Tractor of the Year category, while the 6120M AutoPowr received the Best Utility Tractor award.

 

 

In the main category, the John Deere 7R 350 AutoPowr tractor impressed the judges in all aspects of the very rigorous voting process:

  • on-board technology and automation package;
  • wide, spacious cab offering maximum quality and comfort;
  • excellent field performance;
  • high efficiency;
  • ActiveCommand Steering (ACS);
  • EZ Ballast weight system.

 

In the Best Utility Tractor category, the John Deere 6120M AutoPowr model scored highly with the following features:

  • compact design and flexibility due to the short 2.4m wheelbase;
  • high payload of 4.7 tonnes;
  • latest precision farming technology;
  • excellent suitability for front loader work.

Tractor of the Year is an international award programme that has been running since 1998. The jury consists of 26 leading agricultural technology journalists from 25 European countries. For the second year in a row, the awards were presented at the EIMA International agricultural technology trade fair in Bologna, Italy.

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