The inaugural issue, specifically targeted for independent specialist dealers in the Republic, was opened by around 43% of recipients - which for a business-to-business newsletter are great numbers.
Service Dealer owner Duncan Murray-Clarke said, "We were very pleased at the reception given to Service Dealer in Ireland by our colleagues here.
"The UK version averages just over a 50% open rate (which is very high) - so I think that this is a great start for the Irish edition. It certainly looks like the concept has gone down fairly positively, proving as we suspected, there is the demand for a title dedicated to the independent dealer sector.
"The most read story in the first issue was about how demand for mulchers and robot mowers is growing in Ireland - so it seems like groundscare matters will prove popular with the readership."
