Trimax recently hosted a dealer training event near its headquarters in Northampton.
The company described the two-day event as an immersive training experience, equipping sales representatives with product knowledge, marketing support, and key industry insights. The event saw 78 sales reps from 20 dealerships across Ireland, the UK, France, Denmark, Scotland and Wales come together.
The event also saw the manufacturer's Dealer Awards Presentation, celebrating top-performing dealerships. The winners were:
Michael Sievwright CEO of Trimax with Cameron Smith of Thomas Sherriff & Co Ltd
Cameron Smith of Thomas Sherriff & Co Ltd said, “This amazing event expanded my knowledge of Trimax machines and taught me that the end product is nothing but top quality. We were also honoured to have Michael Sievwright CEO of Trimax present us with the Trimax Dealer of the Year Award 2024.”
The training at the event featured outdoor stations, each showcasing different Trimax product categories. Each session allowed attendees to engage with the machinery, examine features up close, and participate in discussions led by the company's team members.
In addition to product training, a marketing session provided insights into Trimax’s dealer resources. Sales reps received an overview of essential tools, including the Dealer Resource Centre, Dealer App, and the upcoming Dealer Academy platform.
Day two of the event featured a factory tour of Trimax’s UK facility.
In a statement following the event, the company said, "Trimax remains committed to supporting its dealer network with top-tier training and resources, ensuring they can provide customers with expert guidance, seamless buying experiences, and exceptional after-sales support. This year’s event reaffirmed that dedication, equipping dealers with the knowledge and tools they need to succeed in an evolving market.
"A huge congratulations to all award winners and a heartfelt thank you to every attendee for making the 2024 European Dealer Extravaganza an unforgettable success."
