Murphy Motors, based in Glenmore, will open a New Holland parts and sales outlet at Cillin Hill on the outskirts of Kilkenny city early in April.
There is a very successful livestock mart at Cillin Hill and a major Agri retail hub based there so this is a great location for any farm machinery dealer.
Murphy Motors will now cover the whole of Kilkenny and the south of Wexford, in addition to its existing territory.
It has been a New Holland dealer for 59 years, making it the oldest New Holland dealer in Ireland.
It is particularly strong in south Kilkenny, east Waterford and south-west Wexford.
The New Holland network in Ireland now comprises 13 dealerships in 15 locations.