Polaris has honoured its top performing dealers with their annual awards, with one dealership crowning its 50th year in business by claiming their coveted Dealer of the Year award.
Gillian Sutherland, operations manager at AY Morton and Alistair Morton, owner of the business
Lanarkshire-based AY Morton took the top award at a ceremony bringing Polaris’ UK and Ireland dealer network together to recognise exceptional performances across sales, servicing and marketing during 2024.
Richard Coleby, Polaris’ national sales manager for the UK and Ireland, said, “The awards bring everyone together and are a great opportunity to recognise dealer development and achievement.
“We make high demands from all our dealers, but we also work hard to support them and deliver the valuable leads they need. These awards help to celebrate the exceptional strides our entire dealer network has made over the past year.
“AY Morton was a worthy winner, everything they do is to a high standard – from customer care through to after sales and their showroom. They were the most rounded dealer in our network this year and the whole experience they provide is head and shoulders above your average dealer.”
AY Morton also won the Marketing and Lead Generation Award at the ceremony before being named the overall Dealer of the Year.
The dealership is based in Strathaven, with another service centre in Ayrshire, and offers the full range of Polaris vehicles alongside a compact tractor offering. Owner Alastair Morton said: “We’ve now been in business for 50 years, but we have been working with Polaris for around 20 years. We got involved because we wanted to focus on one quality brand, ensuring we know everything about it.
“In that time Polaris has continually improved and is a great brand. This is the first time we’ve won the top award and it’s incredible to be named Dealer of the Year – this is a big moment for us.”
Other winners on the night included Congleton Garden Machinery which collected the Sales Performance Award and Stag Environmental, which was named Service Dealer of the Year.
