Blount, Inc. have rebranded as Oregon Tool.

The manufacturer of professional cutting tools and equipment say they have selected Oregon Tool as its new name to "..harness the power of its pioneering origin story."

The company was founded by Joe Cox in 1947 in the basement of his Portland, Oregon home. Over the years, the company has grown into a multinational organisation with numerous acquisitions and mergers. Today, the company employs over 3,000 and sells products in more than 110 countries across multiple consumer brands, among them Oregon, Woods and ICS Diamond Tools.

“We are certainly proud of where we’ve been and where we are, but we’re even more excited about where we’re going as Oregon Tool,” said Oregon Tool CEO Paul Tonnesen. He went on to say that the company intends to go beyond serving the professional end user to expand how they are serving the domestic market.

The shift from Blount, Inc. to Oregon Tool will be effective June 2. Tonnesen said that the brands and products that customers have come to know will remain the same - they will simply operate under the umbrella of Oregon Tool instead of Blount, Inc.