Kubota has announced its investment in FarmX, a California-based start-up which provides crop management services based on advanced modelling and technologies that use AI, machine learning and IoT sensors.

FarmX’s all-in-one platform is designed to manage and automate irrigation through data, analysis and predictions. The company says they help farmers’ profitability by increasing yields while decreasing the need for labour, water and power.

Through this investment, which Kubota says showcases their continued investment in innovations and a commitment to the future of agriculture, the manufacturer aims to contribute towards the efficiency and profitability of farm management.