On the 30th January, 150 service staff representing Massey Ferguson dealers from all over the United Kingdom and Ireland gathered at the Heart of England Conference and Event Centre near Birmingham, for a Massey Ferguson Service Experience.

In the first event of its kind, service technicians were able to receive product updates and service information from the UK Massey Ferguson service team and AGCO product experts. The format involved groups of 20 technicians rotating around several workstations, with product and parts displays available, along with presentations on the company's latest innovations.

Michael Butland, Massey Ferguson field service manager said, "We wanted to deliver the latest service information to technicians who are the key interface between our product and our customers. It’s important that they are up to speed with the latest diagnostic techniques and service information in order to minimise any potential downtime which is all important to the end user".

Will Giles from MF sealership Lister Wilder said, “Thank you to Massey Ferguson for an excellent event - the information provided to our technicians has already been put into action”.

The conference was all part of the initiative for Massey Ferguson to work closer to their dealer network and customers, with future events already being planned.