For over 15 years Reel-tech has been selling, servicing and hiring golf course machinery in Ireland and has enjoyed great success even in the tough recession years. They were a Toro sales / service center over this period, and were servicing over 100 golf clubs, stadiums etc., mainly in Leinster.

Standing on left are the Reel-tech Machinery Services team of Steven Mackey and Lukasz Korta. Next to them is the Golfhire.ie team consisting of Barry Drennan, Carolina Roman, Jonathan Mooney, Adam McHugh

As most machinery business owners will know, you are always at the mercy of your distributor, especially if they decide to reduce margins, change spare parts prices or their supply becomes unreliable. When changes began happening with their distributers Reel-tech decided it was time to reduce their reliance on any distributer and to work on building a sustainable business for the future.

They decided to focus on second-hand machinery sales and specialist sports-turf machinery hire. They have always had a good reputation selling used machinery and they source most of their stock in the USA where they can get a good constant supply of quality used machinery.

Their hire business has grown under the brand “Golfhire.ie” by around 20% year on year and with no need to rely on any one distributer this has been a no-brainer for them.

Barry Drennan, company director of Golfhire.ie said “This change meant reducing staff and it was tough to have to offer redundancy, but the service work was still there to be done and I was delighted that two of my staff decided to take the service business over which would give Reel-tech’s customers a continuation in service.”

The new service business is now called “Reel-tech Machinery Services” and they are now a Toro Authorized Repairer offering mobile grinding and reliable customer service.

Golfhire.ie are optimistic that they can now build a sustainable business, and are now expanding their Hire Fleet and expanding their offerings Nationwide.

Check out www.golfhire.ie for what’s currently available to hire and their used machinery stock can be seen at www.reeltech.ie

Contact Barry Drennan on 087 6388955 / barry@reeltech.ie